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Our most recent post, 6 Ways to Start Script Writing, discussed multiple brainstorming techniques and other useful methods for jump-starting the writing process. As we mentioned there, writers work in many different ways. In the same way, there are many different approaches for improving the quality of your script writing. Here are four tips for improving the script writing of your next Orlando video production:
- Observe People
J.R.R. Tolkien, Harper Lee, J.K. Rowling, and even Beatrix Potter: many authors know how to make words, worlds, and characters come to life. If you are not as confident in your ability to create vivid imagery with your words, take a trip around the block and simply observe people. Listen to variations in language and delivery, and take note of body language during person-to-person interactions. As you are doing this, also consider your target audience and think about the types of figures or characters they would respond to the best.
Once you are back in the office or have pen and paper in hand, include notes within the script that describe your vision and intentions. Visualization is key, so have distinct images in mind and relay this on the page as best as possible. If you imagine an actor delivering a line with a particular pacing or gesture, for example, include this information in your script and future storyboard.
- Read Other Scripts
Great script writing requires practice and study. The more you write, the better you will become. Similarly, reading and examining other scripts will help you glean good technique and may help spark creativity. If you do not have access to any commercial scripts, watch a few online or on television. Make a list of the things you do and do not like, or factors that you thought were or were not especially effective. Things to consider include:
- Actor delivery and pacing
- Style of script (casual, professional, fast-paced, minimalistic)
- Lighting and staging
- Number and position of actors
- Strength of story or plot
- Amount of information included
- Ability to identify production goal or the sponsoring business
- Call to action
You should also consider your personal reaction in terms of how the productions made you feel, and whether you were inspired to do something in response. Use these strengths and weaknesses as both a jumping-off point and a series of guiding principles for your resulting Orlando video production. For more help fixing delivery and flow issues, try reading blogs or listening to podcasts by writers.
- Do Your Research
As beneficial as it is to view other commercials and examine different writing styles, your video production will not be a success without an innate understanding of your company. Every corporate production should have a distinct voice, reflecting the personality as well as goals of the business. Immerse yourself in the subject matter and do research as needed about the production topic and company. Also, talk to colleagues and industry peers if you have questions about style to see what has worked for them.
In the end, make sure that your script is clear and concise. Above all, however, do not leave your audience with any unanswered questions about the call to action or what your company does. The idea is to increase brand awareness while presenting a particular production goal.
- Make Revisions as Needed
The best way to create a strong script is by making revisions. Do not shy away from criticism; rather, invite others to review your work and offer constructive feedback. Present your ideas in front of a small panel or gathering of employees, and consider implementing some of their suggestions. If necessary, return to the drawing board and start again from scratch. Later, after marketing your production, gauge consumer reactions and examine the return on investment (ROI) data. Use this information to determine the direction of your next production.
For help taking your production from the script to the screen, contact our Orlando video production company, NG Production Films. With over 15 years of corporate filmmaking experience, we understand the ins and outs of the market. For a free production consultation, call us today at (877) 203-2895 or fill out our simple contact form for a prompt reply.
