In recent years, short-form video has become increasingly popular on social media platforms such as TikTok, Instagram, and even with YouTube Shorts. These platforms have given rise to a new generation of content creators who are mastering the art of creating engaging short-form videos. In this article, we’ll explore what short-form video is, why it’s popular, and provide some tips…
Whether you’re creating a short video clip or a full-length movie, video editing is a crucial step of the production process. This is when you get to select, trim, and arrange clips into the perfect sequence that will allow you to tell a story or convey a message. While this may sound like a daunting task, the right video editing…
Whether you’re filming short-form or long-form video content, there’s a myriad of tasks involved in bringing your creative vision to life. For instance, there’s the pre-production process where you’re mapping everything out. After that, it’s time to head to your location and begin filming all the necessary shots. Then, once you have all your footage, you’ll move into post-production. As…
As marketing teams strive to reach a wider audience, it’s essential to consider all available options. Vlogging has become a popular way to reach potential customers, and businesses are starting to take notice. But is it worth the effort and resources? Here’s what you need to know before you begin vlogging for your business. Can Businesses Vlog? When you think…
Video is one of the most powerful tools in digital marketing. Video search engine optimization (SEO) is an engaging and effective way to reach your target audience by ensuring that they appear higher up in search engine results, making it easier for your intended audience to find the information they are looking for. What is Video SEO? Video SEO is…
Viral videos are becoming an integral part of the modern marketing strategy, with digital marketers and influencers turning to video production to make a greater impact on their audience. With roughly 82% of the global internet traffic coming from videos in 2022, simple video production isn’t enough to stand out. The vast potential of going viral is attractive to people…
Employee onboarding is the process of orienting and acclimating new employees to your company’s culture, values, and expectations. It can be a daunting task, but with the right preparation and execution, you can set your new employees up for success from day one. A vital component of a successful employee onboarding program is employee onboarding videos. These videos can introduce new…
There are many things to consider when it comes to video production. The time of day, the weather, the location, and the type of equipment you use can all affect the quality of your video. Winter can be a tough time to shoot video content. The cold weather can make it challenging to keep your camera steady, and the shorter…
Video production is a complex process involving many different moving parts. One of the biggest challenges is finding the right talent to get the job done. Not only do you need producers, directors, and camera operators, but you’ll also need someone who can edit your footage on the fly and an audio engineer to capture great sound. With the right…
Video is the future of content marketing. Marketers are creating more videos than ever and for good reason. Studies show that roughly 92% of video marketers believe it’s integral to their overall marketing strategy. Video production is quite common today, and it’s a great way to capture the attention of your target audience. However, it’s essential to research your options…
