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Short-Form Video vs. Long-Form Video Content: Which is Better?

Video is one of the most effective content types for marketers. It’s a medium that’s incredibly engaging and can increase brand awareness and customer conversion rates. However, video is also a very time-consuming content type to produce. There are a lot of moving parts to creating a great video, with many steps involved in the process, from writing scripts to…

Are Searchable Videos All That Crucial to Video Production?

With the rise of video and live streaming comes a new challenge: how do you get your videos found? No, it doesn’t come down to luck. It comes down to having the right combination of video production skills and marketing know-how. With each skill set, you can create searchable videos that will get your content seen by the right audience.  …

orlando video production

What’s the Difference Between HD and 4K Video Production?

When it comes to video production, there are a lot of terms that get thrown around. One area that can cause confusion is video resolution and the many available formats. One frequently discussed area is the differences between high definition (HD) and Ultra HD (4K). While these terms are often used interchangeably, there are differences between them, and it’s essential…

5 Video Production Tips for Creating Compelling Faith-Based Videos

In today’s increasingly digital world, more and more people are turning to online video resources to find answers to their questions and to explore their interests. In recent years, faith-based videos have become increasingly popular thanks to the rise of YouTube and other video-sharing sites supplying content for people of all faiths following the restrictions placed on visiting religious sites…

Government Video Production

Though the idea of being presented with government issues may seem uninteresting and/or unappealing, many topics and political platforms can be energized with a dynamic and engaging infusion of creative video production.  There is a true difference between seeing a politician debate millage rates for municipalities on C-SPAN and being present for a speech and rally in person with the…

Delivering a Message with a PSA

Message delivery has many different forms and purposes.  It can be to sell a product, to advertise a new blockbuster movie, or even tell you your shoes have been out of style for the past decade.  A public service announcement (PSA) takes a very unique approach-its purpose is to change public interest.  This may mean bring something to public attention,…

Electronic News-Gathering

Film in news gathering basically disappeared by the end of the 1980’s, when the distribution of news was easier to broadcast via satellites. When breaking news coverage and hot stories became a riveting addition to cable television, film couldn’t keep up with getting the word out in time.  Film needs to be processed, viewed, and edited before it can hit…

Keeping the Faith: New Methods of Faith-Based Video Production

With huge advancements in technology in the past decade, our faith-filled communities have taken complete advantage of the new possibilities. We’ve discussed that mass is able to be streamed over the internet and sermons can be viewed on our favorite social media outlets.  Today, we will discuss some other ways faith-based video production has taken the word to a completely…

Are You Not Marketing Your Not-For-Profit?

Most people like being a part of a good cause.  Right here in Orlando, we have organizations that work to promote awareness of hunger, illness, human rights, and many other just causes.  Getting the word out doesn’t require heinous action to be on the 5 0′ clock news. You have the chance to work with a company that specializes in…