In addition to traditional media channels such as TV and radio, today’s music lovers discover new music through social video-sharing platforms and streaming sites.
Music videos play an important role in helping artists showcase their talent to their target audience. Specific types of music videos are suited to different types of music and artists. You can choose and create the best type with the help of a reputable Orlando video production company.
In today’s world, musicians must also consider the impact of social video sites when creating music videos. According to a recent Deloitte study, 70% of millennials and 82% of Gen Zs discover new music and artists on social media.
As an artist, it is important to know what type of video will best capture your talents and appeal to your target audience, wherever they are online or offline. With that in mind, here’s a list of the best types of music videos you can create.
Common Types of Music Videos
Use the following types of music videos to showcase your skills and strategically position yourself to be as discoverable as possible to your audience.
1. Performance Music Videos
Just as the name suggests, these clips capture musicians and bands performing — live in some cases. As the oldest type, they may feature band members playing instruments, dancing, and lip-syncing.
To add a level of creativity and establish a stronger connection with the audience, these videos can feature the band/musician playing at different locations. This should have some significance in the meaning of the song.
2. Lyrics Videos
These can be described as music videos with lyrics on the screen accompanying the song. Initially, they were made by third parties and uploaded on YouTube. However, the music industry gradually adopted them and started making official versions. These versions feature unique colors and fonts that match the genre or theme of the song.
To make them more interesting and avoid having static text on the screen, there is a lot of movement in these clips. Lyric videos are not only cheaper to make but are also a great option when the artist is unavailable for a shoot.
3. Narrative Music Videos
Think of these videos as a short film based on a song. To tell a complete story, these videos must have a structure — an introduction, body, and conclusion. The musician creates a narrative around the song, eliminating the need for musical performance and lip-syncing.
Music videos use three different narratives, including disjuncture, amplification, and illustration. In the case of disjuncture, the director uses the video to give the song a new theme or meaning.
For amplification and illustration, the video is closely related to the song. In the case of the latter, the scenes are a direct representation of the meaning of the song’s lyrics.
4. Concept Music Videos
As an artist, you can expand your creative vision captured in a song with the help of a concept video. These videos do not follow a storyline and are not tied to the lyrics.
These videos are highly memorable to the audience thanks to their creative element and uniqueness. Audiences can forget the video because they are busy trying to understand what it means!
Concept videos can be divided into symbolic and thematic videos.
5. Animated Clips
These videos generally follow a similar structure to other music videos, with the main distinguishing factor being that they take the form of CGI, stop motion, or 2D animations.
These videos can be considered to be a hybrid in cases where animators draw over real-life footage.
6. Behind the Scenes Videos
These videos are essentially designed to give viewers a peek into what you are like in real life. With that in mind, a behind-the-scenes video can take various forms. For instance, you can create a video showcasing your hobbies, your journey mastering a musical instrument or record yourself talking about the meaning of a song.
Alternatively, you can go all out and create a documentary-style video that shows how you made a specific song, or album or how your tour days went.
7. Short-form Videos
From YouTube Shorts to TikTok and Instagram, short-form videos are the hottest trend in today’s video streaming scene. These videos can be anywhere from 15 to 30 seconds long. They are meant to be viewed quickly and shared effortlessly online.
Short-form clips are best used to connect with your audience. As such, they should be casual in nature, featuring off-the-cuff, silly, and funny components.
8. Spotify Canvas
Spotify is one of the most popular music streaming platforms in the world. Spotify canvas clips loop videos chosen by the artist to play alongside their song. Normally between three and eight seconds in length, the best canvas videos feature a section of the official video that is suited to looping.
9. Visualizations
These are videos that can loop without the viewer knowing that this is happening. Visualizations normally feature a subtle graphic that changes dynamically. A simple way to create a visualization video is to add some light animations or change visuals to the background of your album art.
You can use these videos to capture the attention of your audience on social media before you have a long-form official video ready.
10. Song Snippets
Are you looking to generate buzz around a new song or attract new viewers? If so, a song snipped might be your best weapon of attack. They are the best option when the viewer won’t watch a full music video.
You can use these videos to immediately get to the best part of a song. A great option for TikTok and social advertising, a song snippet starts right at the hook, continuing into the next verse.
Up Your Game with Professional Music Videos!
Are you ready to create a deeper connection with your audience? Take advantage of the power of professional-quality music videos!
Our Orlando Video Production Company, NG Production Films, can communicate effectively and efficiently to produce high-quality video production. We have over a decade of experience to produce the next video production project for your organization. Call NG Production Films today for a free no obligation consultation at 407-233-3236 or fill out our contact form for a prompt reply.