Agents, agencies, financing experts, and owners – they all know what a broad industry real estate is.
Sure, it’s focused on property. But since this type of product is far from being homogenous, there are many ways marketing can go. When using Orlando video production, there are various ways to take advantage of the industry’s unique status.
Tips for Video Marketing in the Real Estate Industry
No matter whether a person is appraising, selling or helping at any of the steps in between, knowing how to make a great video is important to anyone in the real estate industry. Here are four tips to try.
1. Remember Angles Are Everything
Since the focal point of a real estate video is likely to be a piece of property, creators must be inventive with how they present it. One way to get the most out of it is to shoot from the proper angles. Based on the geometry of the structure, some shots are more flattering.
If the house is small, try an up-close shot so it looks bigger by taking up more of the screen. If the house has a beautiful yard, do a wide shot to get all of it.
2. Focus on Realism in Presentation
While all of marketing is about making things look as good as possible, real estate marketing should also be relatable. For those making videos about financing or legal help in the real estate process, show people actually working with one another to get things done.
If people watching the video feel like they’re seeing something organic and believable, they’re much more likely to reach out.
3. Show People Looking at Properties
Even if a person has to hire actors for their Orlando video production, it’s good to show properties that people are actually looking at. Showing people in the video reinforces that people are interested in the property and reasserts its value.
It also creates a sense of urgency, which can be great for making people act quicker than they would otherwise.
4. Create a Calm, Inviting Ambience
Real estate can be a stressful industry, with big purchasing decisions and big steps along the way potentially making people tense. Create a relaxing environment in videos with a calm setting, perhaps by introducing agencies, agents, and others who can help the viewer.
Also, try using calming music, and a straight-forward script to make things sound simple and inviting for whoever may be watching.
Make Great Video Production Projects
Real estate, like any other industry, can take advantage of video marketing. To create great presentations that get the point across, consider bringing in the professionals to help with these tips and strategies.
Our Orlando Video Production Company, NG Production Films, can communicate effectively and efficiently to produce high-quality real estate video production. We have over a decade of experience to produce the next video production project for your organization. Call NG Production Films today for a free no-obligation consultation at 877-203-2895 or fill out our contact form for a prompt reply.
