With the advent of TikTok, Instagram, YouTube, Facebook, and other similar platforms, internet users just can’t get enough video. Given its ever-growing popularity, video has become one of the most important marketing mediums in the real estate sector.
Realtors can use videos to introduce themselves and their brands, show off their listings to a fast-growing online audience, and share market updates. More importantly, video is considered a more effective marketing method than traditional radio and newspaper ads. Furthermore, you don’t have to be a videographer to create quality real estate videos. You can partner with an Orlando video production company and leave all the technical filming and editing work to seasoned pros.
There are several types of real estate videos, from jaw-dropping drone footage to engaging client testimonials. Each type is designed to communicate a unique message to viewers. This article defines real estate videography and outlines the most commonly used types of real estate videos.
What Is Real Estate Videography?
The use of real estate videos in marketing properties has increased sharply over the past few years. Real estate videography involves recording and showcasing properties through high-quality video to give potential buyers a realistic and immersive experience.
Video helps real estate agents showcase properties in a way that photos and text can’t. The main goal is to capture the property features, layout, and size in a way that enables buyers to imagine themselves in the spaces in question.
Real estate videos can be shared over various online platforms, reaching more viewers and attracting more potential buyers.
Common Types of Real Estate Videos
Real estate agents use different types of videos to stand out from the competition. Here’s a list of popular real estate video examples.
1. Introduction Videos
As a real estate agent, making the right first impression is important. Introduction videos allow you to show off your awesome personality, company/brand, team, and achievements. These videos are meant to show who you are as a person and give potential buyers a glimpse of what it would be like to work with you.
Buyers enjoy working with agents they like as people. As such, ensure you show off your personality when recording these videos. You can also include details about what led you to work in real estate, your interests, and your values.
Introduction videos are similar to your “About Us” page. You can also include details about the areas you serve and the types of properties you normally handle.
2. Guided Tour Videos
Do you want to promote specific properties? Guided tour videos are the way to go. When you publish a well-crafted guided tour video on your website, every day becomes open house day. Simply put, you can showcase the house to potential buyers throughout the day, even when you are just relaxing at home.
You must conduct a virtual walkthrough of the property to create an effective guided tour video. When making the video, be sure to point out all of the property’s highlights.
One of the main advantages of these videos is that they get buyers to imagine what living in the property would feel like. This goes a long way toward getting them to book actual viewings.
On top of attracting potential buyers, high-quality guided tour videos can also capture the attention of other property sellers. They can give you their business after seeing how well you have been able to market other properties using video.
3. Neighborhood Videos
If you serve a market with many out-of-state or out-of-country buyers, neighborhood or community videos can help develop a stronger connection with interested parties and showcase the appeal of the local area.
These videos normally showcase local weather conditions, parks and green spaces, schools, businesses, public transport options, and the general neighborhood surroundings. The main focus is to demonstrate the area’s overall appeal. Instead of focusing on local attractions, show elements that make day-to-day living easier and more convenient for residents.
In addition to appealing to buyers, neighborhood videos can also boost your Google rankings for local search.
4. Testimonial Videos
If you want to attract new buyers, share a video showing you happy clients! Nothing beats a testimonial video when it comes to building trust and credibility with potential clients. Use these videos to share awesome stories of how you have successfully guided various buyers to realize their homeownership dreams.
Interviewing satisfied clients is a great way to create social media-friendly content. To highlight key points, use b-roll footage, images, and text.
The best testimonial videos not only work to attract new buyers but also help develop deeper ties with existing ones.
5. Industry expert Videos
Whether you work in property management, new construction, or property rental, creating videos that demonstrate your industry expertise will set you apart.
The main focus is to create a video that shows how knowledgeable you are in your field while also providing solid reasons why potential buyers should choose your company. One of the main advantages of these videos is that they advertise your company in a subtle way.
Examples of great real estate video ideas in this category include videos focusing on property-buying tips and the latest trends in the housing market. Simply put, you want to create educational content that addresses the common concerns of those looking for information about the real estate market.
Since these videos are likely to remain relevant for longer periods, it is best to create them with the help of professional video production crews. This way, you can be sure your video will have high production value.
Start Making the Best Real Estate Videos Today!
The best real estate videos can help you spread the word about your brand, share important information with potential clients, and market properties to a wider online audience. You can choose to create different types of videos depending on your goals.
Our Orlando Video Production Company, NG Production Films, can communicate effectively and efficiently to produce high-quality video production. We have over a decade of experience to produce the next video production project for your organization. Call NG Production Films today for a free no obligation consultation at 407-233-3236 or fill out our contact form for a prompt reply.
