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Conventions are always in season in Orlando, and 2015 is no exception. Venues throughout the city are surrounding area play host to hundreds of conventions, conferences, and other live events, bringing in travelers eager to learn about the latest products, techniques, and business practices. Every presentation or breakout session is typically given “one time only,” which makes capturing each day’s footage a valuable idea. Keep reading for six key benefits of Orlando convention video production footage:
- Capture Content
Do you have a key employee who is unable to attend an upcoming conference, or do you want to record a unique seminar or panel? Live events can be recorded, live streamed, and archived as a way to capture important moments and document meaningful presentations.
As you prepare to film, however, keep in mind what types of footage can be distributed. Depending on the speaker or content, some presentations may require special permission or fees to be used in any context beyond archiving. Some companies may also have proprietary information limitations or degrees of confidentiality, so research the rules for your organization and seek proper permissions before mapping out your film crew’s schedule.
- Candid Coverage
Convention footage is not limited to a particular room or type of presentation. Ask your camera crew to record candid moments of attendees, or capture the personalities of presenters and company executives. Doing so helps provides viewers with a look behind the scenes and into another dimension of your business. Even pre-scheduled interviews can have a candid feel, depending on the amount of script preparation or off-the-cuff commentary you include.
- Boost Credibility
Having a booth a convention or trade show may mean little if no one stops by. Capture attention and draw passersby in with video feed featuring clips, demos, or insights into your company history. If your company is the one hosting a live event, simply having a camera crew on the scene will boost your company’s credibility and professional image. In addition, companies, organizations, and associations can send short, edited news packages or highlights reels to various media outlets. Your local media team may pick up the story, or you can post footage to your website or social media account. Either way, the ability to share same-day or second-day coverage will send a powerful message to viewers while keeping them informed with company updates and activities.
- Integrate Video
Whether you are hosting a live event or participating in a larger convention, integrated video is a powerful tool. Showing video clips during conference presentations is a great way to help capture and maintain audience attention. Video can be used to help support or further explain your message, such as with a product demonstration or an acted-out scenario. Informational videos are also useful for booths and convention floor displays.
If you are hosting a conference or convention, consider wrapping it up by creating a compilation video or showing a highlights reel at the end. This footage can also be used to help promote and boost attendance for the next event. Keep an eye on our blog for an upcoming post with more information about integrating video before, during, and after your next live event!
- Use In-House
Footage from your convention or live event has countless internal uses. Clips can be shown in meetings or presentations for months, whether to inform or entertain your employees, clients, or guests. Video clips can also be archived for a video library or incorporated into corporate history or training videos. As your camera crew captures video on-site, consider setting up a few key interviews to produce training modules or profiles for later use. Alternatively, if you have a lobby or waiting room, entertain your captive audience with convention highlights or include some of the footage in an introductory or “about us” video.
- Gain Marketing Tools
Convention footage is ideal for internal use, but integrating clips and highlights into other productions makes it easy to extend your marketing budget. Orlando convention video production footage can be used in a variety of promotional marketing materials, including:
- Commercials
- Promotional clips for clients
- DVDs of highlights or particular presentations
- Infomercials
- Product or service demonstrations
- Social media highlights reels
- Website “about us” clips
Video can also be used in business-to-business (B2B) marketing to help educate clients about your brand, products, or services. Some clients may be particularly interested in viewing footage from a recent conference, seminar or convention presentation, which makes it even more important to have quality footage on hand.
To capture your next live event with the very best crew and equipment, contact our Orlando video production company, NG Production Films. We have over fifteen years of filmmaking experience and an excellent working relationship with many convention centers in the area. For a free, no-obligation consultation, call us at 877-203-2895 or fill out our contact form for a prompt reply.
