As businesses strive to use video to rise above competitors and make a lasting mark in the market, the debate between quality and quantity continues. It is understandable to see brands churning out one marketing video after another with the hope of increasing visibility.
However, in the ever-changing world of video marketing, the success of video marketing is no longer measured by the number of views. Today, the success of video is also measured in the level of engagement generated.
Sure, the production of numerous videos does promise increased visibility. However, professionally created and high-value video content always wins when it comes to generating increased engagement and captivating audiences. Consider working with an established Orlando video production company if you want to use expertly crafted video in your marketing strategy.
This article explores the debate about quantity versus quality in video production. It highlights the benefits of using high-quality videos in your marketing strategy and describes the main elements of high-quality videos.
Balancing Between Quantity and Quality in Video Production
High-value video production features creative ideas, clean audio, and clear pictures to communicate your intent or message effectively to viewers.
While high-quality video is considered more effective in generating increased engagement with the target audience, lower-quality video (like user-generated content and live streams) still has a place in your marketing strategy.
You can rely on higher quantities of lower-quality videos at the top of the marketing funnel as you seek to raise awareness of your brand or products. However, high-quality video is key as you get closer to making a sale or are working to reinforce your brand’s trustworthiness and image.
Importance of Quality in Video Production
There are many benefits of prioritizing quality video production, including:
- Enhanced Brand Image: A viewer’s first impression of your company is heavily influenced by the video quality they see. High-quality content makes your brand appear more professional, boosting your brand image. On the flip side, your brand image may suffer if viewers encounter videos of your company that appear low-quality and amateurish for no reason.
- Increased Engagement: People naturally like to engage with and share what they like. As such, every brand should always focus on quality when creating content. Audiences are more likely to view high-quality videos for longer. Furthermore, quality content is associated with higher click-through rates. If your videos have a high bounce rate, consider improving the audio and/or picture quality or storyline.
- Creating a Lasting Impression: Another important part of video quality comes from the content’s creative element. In addition to using sharp audio and video, the creative element must be on point if you want your content to be memorable to viewers. Content that evokes emotion, adds value, or is educational tends to resonate with viewers and is remembered for a long time. Leaving a positive impression on your audience means your brand will be at the front of their minds when they need your products or services.
- Improved SEO Rankings: High-quality video can significantly boost your ranking in SERPs (Search Engine Result Pages) because search engines love video content. Internet users spend more time on websites containing videos. Search engines take this as an indication the content published therein is valuable.
Adding quality videos to your blog posts, product, and landing pages can improve SEO performance. Better rankings translate to increased organic traffic to your site and more potential customers looking for your services and products.
Given the above benefits, every digital marketing team should prioritize using high-quality video in their marketing strategy.
How to Improve Quality in Video Production
Quality video production is not just about using the right equipment. You must also have the right team to produce top-quality content. Here is a list of elements to improve video production quality.
1. Well-Defined Intent
To create a high-quality video, start with a clear objective. Identify your target audience and learn everything about what makes them tick. Focus on your message and refine it repeatedly to make it clear.
2. Compelling Storyline
Give your video an engaging storyline to make it as memorable as possible. Take the time to develop a storyline that guides viewers and sets the mood for the video. Ensure the video resonates with the target audience by tugging at their emotions.
3. Sharp Visuals
Sublime visuals are an essential part of any quality video. Work the camera from various angles and use different techniques to perfect every shot. Use the lighting to your advantage and see how it brings every shot to life.
4. Clean Audio
Effective videos are characterized by crystal-clear audio. Audiences need to hear as much as they need to see, so use quality sound equipment that captures all the necessary sounds. Add sound effects and voiceovers to enrich the audio experience during the editing phase.
5. A Clear Call-to-Action (CTA)
A good video should nudge the viewer to take the next step. With that in mind, strategically position your call-to-action to ensure it stands out to viewers. This can be at the video’s end, middle, or various sections. A great CTA should push the audience toward a clear action.
6. Masterful Editing
Bring everything together and ensure the final video runs smoothly with good editing. Every transition should feel natural as the viewer is carefully guided through the storyline. Use the pace to evoke your audience’s emotions.
Elevate Your Brand with High-Quality Videos
Even as the debate over quantity versus quality video production rages on, the many benefits of high-quality video content are clear. From increased engagement to creating lasting impressions, using high-quality video in your marketing plan can take your brand to the next level. However, creating quality content is an intricate process requiring much preparation and expertise.
Our Orlando Video Production Company, NG Production Films, can communicate effectively and efficiently to produce high-quality video production. We have over a decade of experience to produce the next video production project for your organization. Call NG Production Films today for a free no obligation consultation at 407-233-3236 or fill out our contact form for a prompt reply.
