Video has slowly risen to the top over the last few years. In 2023, about 82% of all internet traffic was estimated to have come from video.
It is only natural that video is now seen as a leading tool for communication, marketing, and fundraising in the mission-driven industry. Video can stir emotions and capture imaginations, thanks to its unique combination of music, dialogue, and visuals. Non-profit videos can humanize your brand and tell a compelling story to your audience.
This article explores the different types of non-profit videos and how to use them to achieve your organization’s goals.
What Is a Non-Profit Video?
Non-profit videos can be defined as content designed to spur viewers to take action and rally behind a specific cause. There are many types of non-profit videos, including educational, campaign, and organizational videos. These emotive clips can be used across various platforms, such as websites, live events, and social media channels.
What Is the Optimum Length of Non-Profit Videos?
The length of charity videos varies. Some of the main determinants of the length include the platform the content will be published and its purpose. Generally, most non-profit videos are only a few minutes long — between 2 and 3 minutes. Publishing longer videos can have a negative impact on engagement.
Popular Types of Non-Profit Videos
The best non-profit videos can encourage the audience to support your cause by volunteering or donating. Use the following types of videos to generate support for your cause, build credibility, and take your brand to the next level
1. Organizational Videos
Introduce people to your non-profit with a well-crafted organizational video. Also referred to as a brand film, organizational videos are meant to show people who you are, your mission, and why you need their support.
A good organizational video is essential to the success of your non-profit. Since you will use it to introduce your cause and mission to various audiences, ensure that you put your best foot forward by working with seasoned video production experts.
2. Explainer Videos
Use explainer videos to help viewers understand exactly what you do. These videos are designed to show your audience, what you do and how you get it done. In most cases, explainer videos are used to break down complex topics.
To get the message across, these videos feature animations and/or motion graphics. Make your explainer videos brief and to the point to ensure they are highly palatable for the audience.
3. Educational Videos
Non-profits use educational videos to highlight pressing issues. These films normally use impactful stories and compelling facts to educate the public. Educational pieces are seen as beacons of understanding and knowledge because they address community issues directly.
Non-profits can position themselves as trustworthy sources of information in today’s era of misinformation by creating and sharing highly accurate and insightful educational videos. Their deep narratives hit deep and help build a culture of informed citizens.
Educational videos don’t just share information, they also invite viewers to play a part in molding the community for a better future. In addition to highlighting issues, these videos inspire the audience to act, discuss, and reflect on what is being covered.
4. Testimonial Videos
Successful testimonial videos invite viewers to be part of the change that an organization is spearheading. These videos are powerful recruitment tools thanks to their unrivaled ability to evoke emotions. Testimonial videos allow donors, partners, and clients to use their voices to reiterate your organization’s impact.
A good testimonial video should provide a firsthand account of what it is like to partner with your organization and work together on various projects. By providing an emotive account of a non-profit’s activities and impact, these videos strengthen the connection with the community, foster emotional engagement, and enhance credibility.
5. Campaign Videos
Are you launching a campaign to support a certain cause or raise funds? You can encourage viewers to take action with a captivating campaign video. Generally, these videos describe why you are doing a specific campaign and how viewers can show their support.
Campaign videos must create an element of urgency in the audience to inspire immediate action. To ensure the message attains widespread viewership, these videos leverage digital marketing. They can be posted on social media platforms, sent to your mailing list recipients, and/or embedded on your website’s donations page.
6. Fundraising Videos
Non-profits must raise funds to implement their mission and support their charity efforts. Just like campaign videos, fundraising videos for nonprofit aim to get viewers to support a specific cause. These videos are primarily aimed at encouraging the audience to make a financial contribution.
Given their highly targeted nature, fundraising videos can be sent to specific donors, and published on the organization’s social media accounts or the donations page on their website.
7. Advocacy Videos
These videos play a key role in pushing for change in the society. Non-profits use advocacy videos to elevate the voices of those impacted by society’s problems and influence policy decisions.
To create a successful advocacy video, you need to craft a web of testimonies from leaders, celebrities, and members of the community, talking about the issues at hand. These stories help create a visible link between policymakers and the community. To spur action, these clips rely on non-profit video storytelling to create emotional resonance and authenticity among viewers.
Start Making Compelling Non-Profit Videos Today!
Each type of video described above serves a different purpose. However, they all aim to spur action, build credibility, and raise awareness in the target audience. Your primary audience should play a determining role in the type of video you produce. This way, you can create videos that match the intended purposes and resonate with the viewers.
Our Orlando Video Production Company, NG Production Films, can communicate effectively and efficiently to produce high-quality video production. We have over a decade of experience to produce the next video production project for your organization. Call NG Production Films today for a free no obligation consultation at 407-233-3236 or fill out our contact form for a prompt reply.