Events allow you to share and learn industry knowledge, meet and engage with customers and prospects and accumulate leads. But did you know that hiring an Orlando video production crew can help you get more from your events?
Many businesses host or attend a variety of corporate events, including team-building retreats, seminars, conferences, and product launches. You can use these events to generate useful videos to fuel your communication strategy for an extended period. Videos are more effective than text or still images because they appeal to both sound and sight.
Are you planning an upcoming event? Continue reading to learn more about the different types of videos you can generate from the event and how to use them to immortalize special moments, widen your reach, and boost engagement.
Types of Event Videos
Corporate events are a goldmine for generating promotional content for businesses. Here’s a list of some of the main types of videos you can create from an event.
1. Event Teaser Video
Teaser videos are launched before an event, to promote it on the internet and generate interest. These videos can be used to advertise all types of events. An effective teaser video should contain information about what guests can expect, the goal of the event, its location, and the date. Most videos also feature a call to action urging viewers to register for the event.
The best event promo videos should be concise, visually appealing, and high-energy. It should feature a peak of what is to come, brief interviews with attendees and/or speakers, and highlights of past events.
2. Webinars
Also referred to as a web-based seminar, webinars are interactive, collaborative, and centered on learning. Normally, a presenter will discuss a topic in the presence of a host. Various technologies, including surveys, whiteboards, and PowerPoint presentations can be used to enrich the educational value of these videos.
Webinars can help you generate valuable feedback from interested viewers, facilitate the sharing of information, and establish thought leadership. These videos are also great for attracting new leads. You can also use webinar footage to generate a mountain of marketing material including brief key takeaways videos for social media and/or informative YouTube videos — targeted at those who did not attend the event.
Furthermore, you can generate infographics, blogs, white papers, and podcast episodes from recorded webinars.
3. Speaker Videos
Speakers play a key role in entertaining, inspiring, and educating event attendees. You can market your event and generate interest by using captivating speaker videos or interviews. To promote your event, get the speaker to make a short video to be uploaded and circulated online before the event date.
You can also ask the speaker to share the video on their social media — especially if they have a significant following. Viewers can use the information provided in these videos to gauge the value of your event beforehand.
4. Training Videos
Ensure speakers, exhibitors, and attendees make the most of your event with informative training videos. These videos can be used for all types of events including hybrid, virtual, and in-person gatherings.
For those attending virtual events, these videos can describe the event and what to expect, provide tips on how to use the virtual event platform, and clear instructions on how to log in.
If you are hosting an in-person gathering, training videos can provide attendees with an event venue walkthrough, directions to the event, and a breakdown of the day’s key points.
5. Customer Testimonials
Genuine testimonials play an essential role in building trust — especially in an era where influencer marketing and misleading sales claims are increasing client/consumer skepticism. Many customers now rely on testimonials when it comes to completing transactions.
Event organizers can use testimonials for different event types. You can boost attendee numbers by posting these videos on all your marketing channels including social media and website before the event.
6. Post Event Recap Videos
Also referred to as an event highlights video, a recap video helps preserve the essence of your event by capturing and showcasing the key takeaways and moments of the day. This event marketing video can be used as a showcase for invitees who did not attend.
Effective recap videos normally include footage of attendees, speakers, and other stakeholders. These videos may also feature participant feedback in the form of interviews.
7. Behind the Scenes Videos
Foster authenticity and transparency with your audience by giving them a peak into the execution, setup, and preparation of your event with a professional behind-the-scenes video.
These videos give events an element of humanity by demonstrating the creativity, teamwork, and dedication that goes into a successful event. Behind-the-scenes videos cover unscripted moments showing the excitement during event preparation, brief interviews with organizers, rehearsals and venue preparations, and all the teamwork involved in making the event a reality.
8. Product Launch Videos
It is common for companies to introduce new products during their corporate events. Product launch videos help generate excitement and interest around such activities. These videos communicate the benefits, features, and value proposition of the product(s) using a mix of demonstrations, exceptional visuals, and storytelling.
Successful product launch videos also come with a call to action showing viewers where and how they can get the product, and endorsements in the form of testimonials from beta testers and early users.
These videos are used to drive engagement and sales. They can be published on product landing pages, social media platforms, and other digital marketing channels.
Turn Your Corporate Event Into a Series of Valuable Event Videos!
Professional event videos can help you capture, extend, and amplify the effect of your business events.
Our Orlando Video Production Company, NG Production Films, can communicate effectively and efficiently to produce high-quality video production. We have over a decade of experience to produce the next video production project for your organization. Call NG Production Films today for a free no obligation consultation at 407-233-3236 or fill out our contact form for a prompt reply.
