Live event video production has become increasingly popular in recent years. It offers a way to capture the energy and excitement that comes along with a live event while giving people the opportunity to tune in from the comfort of their own homes.
From concerts and sports to in-person conferences, filming live events is beneficial for the event organizer and its attendees. You simply need to know how to successfully film your events to make the live streams and recordings worthwhile for all its viewers.
What Kind of Live Events Are Worth Filming?
If you’re looking to dive into the world of live event video production, the good news is that there are so many types of events that are worth being filmed. Here are some examples so you can determine if it’s the right investment for your brand to make:
- Concerts: Concerts are always a popular choice to film, particularly because it gives people the opportunity to experience the music of their favorite artists. Whether it’s a small show or a music festival, you can capture great footage at music concerts.
- Sporting Events: While professional sporting events are often widely recorded, many people would love to see high school games on the screen as well. Although these events are on a smaller scale, there’s still plenty of action to capture on the field.
- Conferences and Webinars: There are conferences and trade shows for just about everything these days. It’s smart to film panel discussions, keynote speakers, and any other presentations being given at the event so people can enjoy them later. The same goes for webinars. These educational resources are amazing since they can be watched time and time again.
The Benefits of Live Event Video Production
If you’re gearing up to host a live event and you’re questioning if it’s worth having it recorded, here are a few benefits it’ll offer to help seal the deal:
It Offers Increased Reach With Worldwide Accessibility
When you film a live event, you can reach a much wider audience than originally thought possible. Not everyone can attend your in-person event due to expenses, travel, and even limited capacity at the venue. By making the recording available, it can be accessed by anyone, anywhere in the world.
You’ll See More Engagement From Your Audience
The live stream or recording of your event is the next best thing to being there in person. And when done right, it can recreate that same energy and excitement for someone tuning in from the comfort of their own home. You’ll then see increased engagement from people leaving comments and talking about the event on their social media platforms.
It’ll Offer Future Marketing Opportunities
After the event, you can utilize the footage as part of future marketing materials. Take the best clips and combine them to create promotional videos for your next event to generate buzz and attract more attendees. It’s a surefire way to spark that FOMO (Fear of Missing Out) so people will want to join the next time around.
5 Live Event Video Production Tips You Should Know
The most important thing about live event video production is making sure you get the best footage possible. One way to do that is by hiring an experienced team that can take on the task. However, if you’re doing everything in-house, here are a few tips on how you can make that happen:
1. Plan Well Before the Event
There’s nothing worse than waiting until the last minute to get something done, so don’t put off something as crucial as video production. Well before the event happens, it would be smart to scout the location, test all the visual and audio equipment, and make sure you have enough team members to assist with the filming of the event. By planning ahead, you’ll feel calm, cool, and collected as you head into the big day since you’ll feel confident knowing everything is ready to go.
2. Use Multiple Cameras to Ensure You Get the Shot
Having only one camera on the scene simply isn’t going to cut it. You’ll want to have multiple cameras throughout the venue to capture a variety of shots and angles. This is especially helpful for busy events where there’s a lot of action happening at once. You won’t have to worry about missing anything! Then, you can edit the footage together afterward to create the most captivating video possible.
3. Invest in Quality Equipment for the Best Footage
The equipment you use makes a major difference in the quality of the footage you receive, so don’t skimp! If you’re serious about creating amazing content and you know live event video production is going to be a continued part of your business, it’s worth it to invest in great equipment now.
You’ll want to purchase cameras, microphones, tripods, and lighting so you can capture the best visual and audio possible. Not only will you be pleased with the result, but your viewers will be as well.
4. Prepare Yourself for the Unexpected
When it comes to live events, you never know what to expect! That’s why it’s important to be prepared for even the most unexpected turn of events. One of the best things you can do is to come prepared with essential backup equipment. This includes extra batteries and maybe even an extra camera or two because you never know when something might malfunction. It’s better to be overprepared in situations like these.
5. Edit and Fine-Tune the Footage Carefully
The final step of live event video production is to edit all the footage you’ve captured into one cohesive video. This will be quite a feat since you will have likely recorded hours of footage from multiple different cameras. It’ll help to first organize all the footage so you can easily find the clips you need as you’re editing the final cut.
Once you have crafted the final picture cut, you’ll need to do the additional fine-tuning such as color grading, balancing the sound, and adding any necessary visual or sound effects.
Let Us Handle Your Live Event Video Production
Did you know NG Production Films offers a wide array of services, including video production for conventions and trade shows? We’ll be on the scene to capture all the action, as well as b-roll footage, interviews, and more. It’s the best way to capture the feeling of being there in person.
Our Orlando Video Production Company, NG Production Films, can communicate effectively and efficiently to produce high-quality video production. We have over a decade of experience to produce the next video production project for your organization. Call NG Production Films today for a free no-obligation consultation at 407-233-3236 or fill out our contact form for a prompt reply.
