Insights + Production Resources

Useful ideas before the camera rolls.

Practical guidance for marketers, producers, agencies, and organizations planning stronger video.

Latest Articles

How Video Production Makes Marketing Departments Stand Out

How Video Production Makes Marketing Departments Stand Out

Businesses have a lot going on, no matter what industry they’re based in or how big they are. There’s often a separate department for…

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5 Creative Video Ideas to Get the Audience Involved in Video Production

5 Creative Video Ideas to Get the Audience Involved in Video Production

What’s better than a great audience that gets to watch great content? Having them be a part of it. While this doesn’t mean everyone…

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First Video: 5 Steps to a Successful Video Debut

First Video: 5 Steps to a Successful Video Debut

Creating a video is no easy task, but it’s worth it – video remains one of the most popular media types out there. Enlisting…

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Using Strategy to Put a Purpose Behind Video Production

Using Strategy to Put a Purpose Behind Video Production

When people think about video marketing, a few tasks come to mind. There’s the process of getting footage together, then the process of editing…

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Why a Deadline Can Help Move Any Orlando Video Production Project Along

Why a Deadline Can Help Move Any Orlando Video Production Project Along

For some people, creating beautiful videos is a dream. Videos can grab the attention of a viewer and convey a message like no other…

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5 Tips for Making a Great Video Production Campaign

5 Tips for Making a Great Video Production Campaign

Videos are sometimes best when they’re used in a sequence. Scheduling a campaign of content with video as the focus is a great idea…

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5 Tips to Improve Any Video Marketing Department

5 Tips to Improve Any Video Marketing Department

For some companies, their video marketing department is a robust group with dozens of members. For others, it may be a subset of their…

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3 Video Production Tips for the Intermediate-Level Editor

3 Video Production Tips for the Intermediate-Level Editor

Just because a person isn’t a video producer by trade doesn’t mean they’re brand new to the process. It’s common for people to use…

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3 Video Production Tips for Paid Social Media Ads

3 Video Production Tips for Paid Social Media Ads

Social media has become the modern marketer’s go-to resource when they need to reach a broad audience. Even with blogs, emails, and landing pages…

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4 Video Production Tips for the Real Estate Industry

4 Video Production Tips for the Real Estate Industry

Agents, agencies, financing experts, and owners – they all know what a broad industry real estate is. Sure, it’s focused on property. But since…

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