Content matters more than ever in the digital age, and businesses in particular need a steady flow of good information.

Whether it’s on the company’s main site, their social media channels, or any other platform where prospective leads may gather – having the right content type in the right place is crucial to success.

Orlando video production specialists take video complications away, and open growing companies up to some great possibilities.

How Can Growing Companies Use Video Production?

Companies in and around the Orlando area have multiple ways to use video content in their marketing efforts. Here are just three types of content options companies can try with the help of skilled Orlando camera crews and editing experts.

1.    Highlight Videos

The highlight video is a great way to show the most important parts of a livestream, get a lot of information out in a short time frame, or simply lead the viewer on a journey – the destination of which being the company’s contact page, in most cases.

Highlight videos require some editing skill, so it is wise to bring in the experts. They can ensure everything that needs to be in the video gets there, and that it looks great when it is finally finished.

Showing off highlights in the form of product offerings, company news, or any other collection of facts can be a great way for companies to keep their customer bases in the know about what’s going on.

2.    Case Studies

Case studies are a great way to build authority on a topic and demonstrate expertise to a knowledge. The thirst for genuine information has increased in the digital age, and studies like these are a great fit.

Those who like case studies in a business environment may go off such studies to make purchasing decisions. When in video form, case studies can be even more concise.

Much like the highlight video, a lot of information can be compiled into a short time frame. This means you can show off the study without making a person read paragraphs of text.

3.    Company Introductions

For many people, video is an unexplored area. They may have used landing pages, blogs, news articles, product descriptions, and even various types of social media content in the past – but they’ve never done a great intro piece.

Videos can be the right fit for this type of effort for one simple reason – they’re more personal. They’re more likely to connect with an audience.

Because videos appeal to multiple senses, a video introducing a company will make a viewer feel more connected to that organization and even incentivize them to reach out further.

Video Marketing with a Video Production Company

Marketing efforts by small businesses are crucial for their success. When it comes to using video, there are plenty of options, and each one is easier to master with the help of Orlando video production specialists.

Our Orlando Video Production Company, NG Production Films, can communicate effectively and efficiently to produce high-quality video production. We have over a decade of experience to produce the next video production project for your organization. Call NG Production Films today for a free no obligation consultation at 877-203-2895 or fill out our contact form for a prompt reply.