Have you considered creating a convention video for your business but are yet to get around to it? Given the growing demand for video content, you might want to get it done sooner rather than later.
Event videos can get your target audience excited about what you do and boost brand awareness. Moreover, you can still focus on your event while creating high-quality videos by working with a trusted Orlando video production company.
Ready to learn more about the essentials of convention video production? This article will explain what a convention video is, why businesses need them, and how to create effective event videos.
What Is Convention Video Production?
In a nutshell, content video production refers to the process of capturing live events of a national, industry, or company exhibition or meeting in high-quality video format. Audio is also captured to ensure the audience relates to the events.
By working with the best camera crews, you can create quality event videos covering:
- Exhibitions
- Trade shows
- Panel discussions
- Stage events
- Corporate meetings
- Conventions and more
Reasons to Create Convention Videos
Creating top-tier video productions of your events can have huge professional and personal implications. Some of the main reasons to create quality convention videos include:
- Developing Thought Leadership: Events and conventions often have highly accomplished speakers delivering thought-provoking messages. You can create event videos featuring these speakers and their messages. Afterward, you can distribute these videos and use them to establish your brand as an industry thought leader.
- Customer Testimonials: Every brand wants to boost its credibility. There’s no better way to do this than by collecting customer testimonials on the ground through one-on-one interviews during events and conventions. Real-life accounts of clients and attendees sharing positive experiences with your events and products/services have an unmatched level of trustworthiness and authenticity.
- Long-term Content Investment: A video record of your events preserves all key moments and highlights for years to come. The videos can be used in various ways, including internal training programs, future marketing efforts, and review to inspire improvement in future events.
Consider partnering with an established Orlando video production team to help you create quality event videos and reap the above benefits.
Steps to Creating Highly Effective Convention Videos
The convention video production process can be quite demanding. However, the tips outlined below can simplify the process and boost your chances of success.
1. Pre-production
Most of the work at this stage involves laying the foundation and making the necessary preparations. The main areas of focus at this stage include:
- Settle on a Style: Before recording your event, you must know what you want the end product to be. There are different reasons for creating an event video. Your chosen video style should be in line with your intended goal. To craft an accurate and relevant production framework, describe what you aim to accomplish and the type of event you will be filming.
- Create a Plan: Convention videos require more planning than other videos because you only have one chance to get things right. Take the time to ensure crew members are ready and familiar with their duties, create a strict timetable, and map your location.
- Aim for Consistency: Quality convention videos must be consistent. Since you will be using multiple cameras from different angles, you must prepare in advance to ensure all footage is technically and stylistically consistent. For a consistent shoot, consider the venue’s lighting and remember to adjust the settings (such as white balance) on every camera in advance.
2. Production
This part of the process mainly involves conducting interviews and capturing video and audio. A lot of equipment is used during production. It is recommended that you hire professional videographers for this part of the project. These experts can bring your vision to life by following your video storyboard, brief, and script.
For the best outcome, remember to:
- Be Professional. In the corporate world, appearances matter. To project a positive brand image, your team should look and sound professional. A well-groomed appearance will make it easier for you to blend in with a corporate crowd. A professional demeanor can also attract new clients and instill more confidence in existing clients.
- Focus on Safety: Recording live events comes with an elevated level of risk. In addition to being full of people, events are not designed with video shoots in mind. All your equipment should be laid out so that it does not obstruct walkways. You should also identify all potential hazards in advance. Avoid unnecessary accidents (like slipping and falling) by keeping one eye on your surroundings even as you focus your cameras on the subject.
3. Post-production
After recording tons of videos, it’s time to sit down and create something you can show to the public. This involves editing all the videos to create meaningful and engaging cuts that run together smoothly. Some of the elements to focus on here include:
- Story Telling: A successful corporate video must tell a story. When editing your event video, organize the footage to tell a coherent and engaging story from start to finish. Capture the essence of the vent and leave a lasting impression on viewers by adding creative elements and surprises along the way.
- Pacing and Transitions: A smooth-running and well-paced video is guaranteed to keep viewers emotionally invested and engaged throughout. To maintain interest, you can experiment with creative transitions and adjust the speed and rhythm of shots. Pacing helps you mirror the progression of the convention by building up to important moments and matching the energy of events.
Get Professional Video Production Services Today!
Creating a high-quality video of your upcoming convention can help you reap several benefits. An effective video can boost your brand’s industry credentials, enhance engagement with your target audience, and serve as marketing copy for future conventions.
However, crafting a captivating event video can be tedious. You can avoid all the work and enjoy the benefits by hiring a reputable video production company.
Our Orlando Video Production Company, NG Production Films, can communicate effectively and efficiently to produce high-quality video production. We have over a decade of experience to produce the next video production project for your organization. Call NG Production Films today for a free no obligation consultation at 407-233-3236 or fill out our contact form for a prompt reply.