In today’s digital age, consumers are inundated with countless advertising messages vying for their attention. Even though many have chosen streaming platforms over more traditional options, television advertising remains an effective tool for brands seeking to reach a wide and diverse audience. TV advertising offers unparalleled opportunities for brand building and market penetration. It’s just a matter of creating a…
Using mass media to further your business? What exactly does that look like? Naturally, it might sound like a good idea, but is the whole meaning behind this strategy clear to you, and is it in your best interests? In reality, Orlando media buying can be tricky, but with professional help, you can make the most of it. To help…
You may have heard the term “media buying”, but what is it? Without effective media buying strategies, the time and money you put into your video production may not receive the airtime it deserves. Media buying is a sub-function of advertising management. Essentially, it is the procurement of media real estate at optimal placement and price for an advertisement or…
Infomercials give entrepreneurs the chance to tell the story of their product and allow you to not only say what your product does, but also to show how it works. Infomercials generally bring in revenue of $91 billion per year in sales, and one successful spot alone can generate more than $40 million in sales within only three months! Successful…
