Testimonials strengthen trust and confidence in a brand. Potential buyers always feel at ease when they see another user sharing their genuine experience about a product they want to buy.
These videos are a great way to turn authentic customer experiences into social proof that propels sales, brand awareness, and credibility. The estimated ROI for testimonial videos for most businesses is over 50%. Consider working with a recognized Orlando video production company for the best outcome.
This article explores the importance of testimonial videos and breaks down the main elements of a good testimonial video.
What Is a Customer Testimonial Video?
A customer testimonial video can be described as a piece of marketing content featuring a past or current customer sharing their firsthand experience of your product from their perspective. These videos show real-life success stories to prospects. The visual nature of testimonial videos makes them better than traditional reviews and case studies.
Reasons to Create and Share Testimonial Videos?
Compared to conventional marketing material, testimonial videos give viewers confidence and insight when purchasing products that interest them. Some of the main reasons you should consider making a testimonial video for your business include:
- Engagement: Video content is more popular than ever. Many consumers now rely on this content to make important purchase decisions. More importantly, consumers are more willing to engage with video to ensure they get the information they want.
- Credibility: Positive reviews from past and existing customers build trust between your brand and target audience.
- Authenticity: Unlike polished brand messaging, potential buyers are more likely to trust the people featured in testimonial videos.
- Conversion: Customer testimonials can turn prospects into loyal customers simply because they are memorable and powerful.
How to Make a Good Testimonial Video
The best video testimonial examples feature a present or past customer describing the problem they face or faced, highlighting the product as the solution, and sharing the results of using it. These videos are also engaging and concise.
Craft a good testimonial video by following the steps below.
1. Prepare Questions in Advance
It is important to make it as comfortable and exciting as possible for customers to work with you on testimonials. As such, it is recommended that you simplify things as much as possible. You can avoid awkward silences when filming and ensure the customer is adequately prepared by sending them the questions beforehand.
Remember to focus on how the customer benefitted from the product when preparing the questions.
2. Pick the Perfect Angle
To create a great testimonial video, you must ace the visuals. Most people will quickly skip a video if the quality is low or the lighting is off.
Before you start filming, take the time to find the perfect location. The right space should reflect your brand image. This means you must find a space with minimal background noise and great lighting.
3. Start Recording
Once you find the perfect spot, set up your recording equipment and start recording. You can boost the chances of capturing the most genuine moments by leaving the camera rolling. The best moments are captured when the interviewee forgets they are on camera.
If you want the best quality, consider outsourcing this process to a professional Orlando video production company.
4. Edit the Footage
A quality testimonial video must be concise. Your focus should be to capture the essence of the interviewee’s story. The message may be lost if the video is too long. You can boost the quality of your video with top-tier editing.
Sit down and cut out any unnecessary parts. If editing is not your strong suit, you can hire a professional. Just ensure they stick to your preferred customer testimonial video template.
5. Push the Video
After creating a top-quality testimonial video, the next step is to share it with the world. The main goal of creating a marketing asset is to put it in front of the right people — your brand’s target market.
Post the video on all digital channels after securing approval from the customer. This video should appear on your website and social media platforms. You can also send it out via email blast to boost reach.
How to Ask Customers for Testimonials
Now that you know how to make quality customer testimonial videos, you can ask customers to participate. Follow the steps below when asking customers for testimonials:
- Practice Perfect Timing: Before asking customers for an interview, wait until you have built a rapport with them over a few months. This way, they are less likely to be scared away. Loyal customers who have already given you positive feedback are the best candidates for testimonial videos.
- Do it Over Email: When asking a customer for a favor, it is best to do it over email. In addition to making them feel comfortable, this gives them all the time they need to provide you with an honest and well-thought-out response. While you could ask over the phone, this approach may make them feel pressured and nervous.
- Provide all the Details: Ensure the prospective interviewee has all the details they need to make an informed decision. Inform them how you intend to use the video (attracting new customers) and where the content will be published.
- Avoid Offering Incentives: Loyal customers are always open to helping businesses. When looking for prospective interviewees, approach them with honesty. This means telling them how grateful you are for their business and continued support and how helpful it would be for them to speak about their experiences when using your products.
- Ask the Right Questions: The best way to get relevant and authentic customer responses is to guide them using well-crafted questions. You can ask the interviewee about the problem they faced, how your product solved the issue, and why they chose your company/brand.
Let Us Help You Create Professional Customer Testimonial Videos!
You can create testimonial videos on your own. However, you must have the right tools for the job and spend time recording and editing the footage. Alternatively, hiring a professional videographer can ensure you get the top-quality content.
Our Orlando Video Production Company, NG Production Films, can communicate effectively and efficiently to produce high-quality video production. We have over a decade of experience to produce the next video production project for your organization. Call NG Production Films today for a free no obligation consultation at 407-233-3236 or fill out our contact form for a prompt reply.
