Introduction
There is nothing more convincing than a happy customer sharing their real experience on camera. In a market like Orlando, where competition is high and attention spans are short, a testimonial video can instantly create trust and influence buying decisions.
At NG Production Films, we’ve been producing testimonial videos across Central Florida for more than two decades. We’ve worked with clients in tech, healthcare, real estate, education, and more—each with unique stories and audiences.
Here is a look at how we approach testimonial videos, what makes them work, and why they continue to be one of the most valuable types of content your business can create.
Why Testimonials Work So Well
In a world full of ads and sales pitches, people crave authenticity. A well-shot testimonial video feels personal, relatable, and real.
When potential customers see others like them talking about a great experience with your brand, it creates instant credibility. It removes doubt and gives your business social proof that no ad or brochure can match.
Key Benefits:
- Builds trust through real voices
- Adds emotion and credibility
- Can be reused across your website, social media, and sales funnels
- Helps shorten the buying decision process
Our Approach to Filming Testimonials in Orlando
Every testimonial video starts with preparation. Here’s how we make sure each project runs smoothly and feels genuine.
Step 1: Pre-Interview Planning
We help you select the right client and prepare a short list of open-ended questions that prompt storytelling, not rehearsed answers. We also make sure the client feels comfortable so nothing feels forced.
Step 2: Choosing the Right Location
We often film directly at your business location in Orlando. We look for natural light, quiet spaces, and clean backgrounds to keep the focus on the person speaking.
Step 3: Lighting and Sound
Our team uses professional lighting and sound equipment to ensure the testimonial looks polished while staying authentic.
Step 4: Keeping It Natural
We treat the interview like a conversation. There are no scripts, no pressure, and we allow time for the person to get comfortable and speak from the heart.
Real Example: Testimonial Video for Podium
Check out our newest testimonial video for Podium, a software company that has had a major impact on the efficiency, productivity, and customer service of PharmCo Rx, a pharmacy delivery service based in the Miami area.
Our team was tasked with creating a compelling and persuasive testimonial to demonstrate the positive effects Podium has had on PharmCo Rx’s business. The result was a powerful video that showcased not just features, but real outcomes from a real client. This is the type of content that truly resonates with future customers.
Tips for Getting a Great Testimonial
If you are considering filming your first client testimonial, here are a few tips we always share:
- Choose someone who is comfortable talking and has a positive story to share
- Let them speak naturally and avoid scripting every word
- Pick a clean, quiet location with good lighting
- Ask open-ended questions like “What problem were you trying to solve?” or “How did this service help you?”
- End with a simple call to action like: “Would you recommend this company to others?”
Where to Use Your Testimonial Video
Testimonial videos are extremely versatile. Once edited, you can use them in:
- Your homepage or services pages
- Paid ads on YouTube or Facebook
- Email marketing campaigns
- Sales presentations and proposals
- In-person events or trade shows
You can also cut them into shorter clips for Instagram and LinkedIn.
Final Thoughts
Testimonial videos are one of the most powerful ways to let your customers do the talking. They build trust, showcase your results, and help potential clients feel confident choosing your business.
At NG Production Films, we bring more than just gear to the shoot. We bring experience, direction, and the ability to make people feel comfortable in front of the camera. That’s what makes the difference.
Let’s Film Your Next Testimonial
Let us help you capture client stories that make an impact. We offer full-service testimonial video production throughout Orlando and Central Florida.
📞 Contact us today for a free consultation.
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