Today’s digital recording devices are more accurate than ever when capturing audio with crisp, vivid detail. However, videographers realize quickly that the distracting noise is usually the one they capture the sharpest and clearest. There are many pre-shoot steps to avoid these audio issues and many post-production steps to fix any damage that may have already occurred. That lack of…
Most people trust what customers say about a company more than what these companies say about themselves. As a result, consumers are likely to spend more with companies with good customer testimonial videos. Experts believe they are a gold mine waiting for someone to tap. While a company may know its stuff and honestly advertise itself as such, it only truly…
Creating videos that captivate viewers is no easy feat. Fortunately, there are tried-and-true methods you can use to make sure your videos stand out from the rest. Storytelling is a powerful tool for keeping your audience engaged and interested, so it’s essential to understand how to use it. With the proper storytelling techniques for video production, you’ll find that your…
As the video marketing industry continues to evolve, it’s important to stay up to date with the latest video production trends. 2023 is shaping up to be an exciting year for video production. New technologies are being developed, and existing technologies are getting more sophisticated. From the rise of 8K resolution to the use of virtual reality in video production,…
Company culture is the set of beliefs, values, and behaviors that make up an organization’s identity. It’s what makes your company unique and is the foundation for how your employees interact with each other and with your customers. A strong company culture can give you a competitive advantage, improve employee retention and engagement, and make your company a great place…
There are many things to consider when it comes to video production. The time of day, the weather, the location, and the type of equipment you use can all affect the quality of your video. Winter can be a tough time to shoot video content. The cold weather can make it challenging to keep your camera steady, and the shorter…
Testimonial videos are powerful, and it’s easy to see why. With proper testimonial video production, you’re not only reaching your audience with an authentic message, but you’re also capturing their attention, creating a bond, and increasing the likelihood of them converting from lead to customer. However, creating a successful testimonial video isn’t always as simple as recording someone with something…
Though the idea of being presented with government issues may seem uninteresting and/or unappealing, many topics and political platforms can be energized with a dynamic and engaging infusion of creative video production. There is a true difference between seeing a politician debate millage rates for municipalities on C-SPAN and being present for a speech and rally in person with the…
Message delivery has many different forms and purposes. It can be to sell a product, to advertise a new blockbuster movie, or even tell you your shoes have been out of style for the past decade. A public service announcement (PSA) takes a very unique approach-its purpose is to change public interest. This may mean bring something to public attention,…
Film in news gathering basically disappeared by the end of the 1980’s, when the distribution of news was easier to broadcast via satellites. When breaking news coverage and hot stories became a riveting addition to cable television, film couldn’t keep up with getting the word out in time. Film needs to be processed, viewed, and edited before it can hit…
