Company culture is the set of beliefs, values, and behaviors that make up an organization’s identity. It’s what makes your company unique and is the foundation for how your employees interact with each other and with your customers. A strong company culture can give you a competitive advantage, improve employee retention and engagement, and make your company a great place…
Employee onboarding is the process of orienting and acclimating new employees to your company’s culture, values, and expectations. It can be a daunting task, but with the right preparation and execution, you can set your new employees up for success from day one. A vital component of a successful employee onboarding program is employee onboarding videos. These videos can introduce new…
There are many things to consider when it comes to video production. The time of day, the weather, the location, and the type of equipment you use can all affect the quality of your video. Winter can be a tough time to shoot video content. The cold weather can make it challenging to keep your camera steady, and the shorter…
Video production is a complex process involving many different moving parts. One of the biggest challenges is finding the right talent to get the job done. Not only do you need producers, directors, and camera operators, but you’ll also need someone who can edit your footage on the fly and an audio engineer to capture great sound. With the right…
Video is the future of content marketing. Marketers are creating more videos than ever and for good reason. Studies show that roughly 92% of video marketers believe it’s integral to their overall marketing strategy. Video production is quite common today, and it’s a great way to capture the attention of your target audience. However, it’s essential to research your options…
Have you recently scrolled past a video on your favorite social media site only to notice that the sound is off? You try clicking on the video to turn the sound back on, only to realize that the video you’re trying to watch is silent. A silent video is a video that does not rely on sound to communicate its…
Video is one of the most effective content types for marketers. It’s a medium that’s incredibly engaging and can increase brand awareness and customer conversion rates. However, video is also a very time-consuming content type to produce. There are a lot of moving parts to creating a great video, with many steps involved in the process, from writing scripts to…
With the rise of video and live streaming comes a new challenge: how do you get your videos found? No, it doesn’t come down to luck. It comes down to having the right combination of video production skills and marketing know-how. With each skill set, you can create searchable videos that will get your content seen by the right audience. …
Video marketing is a powerful tool for businesses. It can be used for a variety of purposes, including increasing brand awareness, increasing website traffic, and driving sales. In fact, 92% of marketing professionals who use video marketing in their business consider it an essential part of their strategy. However, video production can be a difficult and expensive process for any…
When it comes to video production, there are a lot of terms that get thrown around. One area that can cause confusion is video resolution and the many available formats. One frequently discussed area is the differences between high definition (HD) and Ultra HD (4K). While these terms are often used interchangeably, there are differences between them, and it’s essential…
