Video Production Basics: Mapping Out the Beginning, Middle, and End

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Most stories have a clear structure, with a distinct beginning, middle, and end. Authors, filmmakers, news reporters, and even classroom teachers use this idea of organized continuity in order to ensure the delivered content is clear and meaningful. Without a well-defined structure, your business’ production may not make sense to its intended audience. Follow these tips for creating a well-thought out structure as you begin planning your next Orlando video production:


Planning Ahead

Your production’s beginning, middle, and end need to be established well before the day of filming arrives. Brainstorming for content and marketing happens in the earliest stages of production planning, followed by storyboarding. In this stage, you will outline the story or video message along with the intended visuals. As you collaborate or consult with your production team, you may want to include additional information about intended locations, voiceovers, graphics, or captions. Determining these details ahead of time is the best way to avoid losing time and money due to unnecessary reshooting on set.


Starting from the Beginning

In order to grab audience attention, an eye-catching opening is a must. Your company’s production could start with a strong spokesperson maintaining direct eye contact, or it could instead drop viewers in the middle of an established scene. Catchy music, stunning visuals, and a strong script can help capture attention while helping your Orlando video production stand out against a field of other commercials and corporate productions.


Having your company’s target audience in mind will help keep your production on track from beginning to end. The opening of your film project will set the tone for the entire production, so choose your voice and atmosphere carefully. Depending on viewer demographics, possible production inclusions include upbeat music, a fast pace, bright colors, facilities tours, or employee interactions. Your team should also consider the type of language used by actors, such as casual versus professional, as well as the production’s location or background.


Maintaining Through the Middle

Many video productions start well by capturing audience attention but fail to maintain that interest, resulting in a failed presentation. Keep in mind that viewers can easily turn away, change channels, or mute the screen. A good production team will try to help you ask and answer the following question: why is this important for your audience? Include a compelling story or pertinent information to make the production worthwhile for both the viewers and your company. Otherwise, you may be wasting advertising dollars. Ideas for creating compelling content include:

  • Interviews
  • Product demonstrations
  • Dramatic stories
  • Humorous characters
  • Interesting angles or lighting effects
  • Stunning cinematography


As you map out the middle of your video project, keep in mind that the production’s success is not determined by a single facet but instead can be impacted by many factors. These include the script, audio quality, actors, lighting, and overall cohesiveness. Strong storyboarding will help keep your production from sagging or losing steam in the middle.


Extending Beyond the End

After catering to your company’s intended audience and including the production’s main goals, take the time to wrap it up clearly. Regardless of whether your corporate production is 30 seconds or 30 minutes, it needs a defined ending to recap what has happened and to provide a strong call to action. Do you want viewers to call, visit your website, or visit in person? Should they mark an upcoming sale in their calendars? Are you offering new services or products that they need? Without a concise call to action, you are not maximizing your company’s marketing potential. Instead, give your consumers a reason to call, visit, or buy throughout the production, followed by a reminder or compelling nudge to do so soon.


Preparing for Post-Production

As important as it is for your video to have a clear structure, each scene or idea needs to flow seamlessly into the next. A well-defined storyboard can help with this from the beginning, but your production ultimately needs a strong editing team to see it through. In addition to evening out audio levels, your editing crew can add special effects, place voiceovers or captions, and craft smooth transitions.


If you need help structuring your next production, our Orlando video production company, NG Production Films can help. With over 15 years of varied filmmaking experience, we know how to ensure your production is a success. For a free, no-obligation consultation, call us at 877-203-2895 or fill out our simple contact form for a prompt reply.