Employee onboarding is the process of orienting and acclimating new employees to your company’s culture, values, and expectations. It can be a daunting task, but with the right preparation and execution, you can set your new employees up for success from day one. A vital component of a successful employee onboarding program is employee onboarding videos.
These videos can introduce new employees to your company’s culture, values, and expectations in an engaging and informative way. Sure, while video production can seem a bit challenging at first, with the right tools and resources, you can create high-quality and engaging employee onboarding videos that will help increase the chances of success for your next employee onboarding campaign.
Why Use Videos for Employee Onboarding?
Proper employee onboarding programs are essential for increasing the success of your company. Studies show that roughly one-third of all new hires quit their job within their first six months. Alternatively, new employees who underwent a well-structured onboarding program were 58% more likely to stay with their company after three years.
Standard tools used during employee onboarding include:
- An employee handbook
- New hire paperwork
- An office/facility tour
- An introduction to the company’s culture and values
Unfortunately, one tool that is often overlooked is the employee onboarding video. These videos can provide new employees with a detailed look into the company’s history, mission, and vision, as well as its culture and values.
So, what sets video onboarding apart from other tools used during employee onboarding? Video is much more engaging than static information. Studies show that the brain can process visuals 60,000 times faster than text. People these days not only have shorter attention spans, but they have become accustomed to visuals. Reading long pieces of text is not only dull, but has proven time and time again to be an ineffective way to communicate with employees, and the information presented is quickly forgotten.
By presenting new employees with a high-quality video that provides them with a detailed look into the company and each individual’s responsibilities, they are more likely to see the value in working for your company, which will also help encourage them to do their best work.
5 Video Production Tips for Creating Effective Employee Onboarding Videos
Creating an employee onboarding video may seem daunting, but with the proper preparation and execution, you can create high-quality and engaging employee onboarding videos. Here are five video production tips to help you create the perfect employee onboarding video:
1. Keep Onboarding Videos Short and to the Point
The average person has a shorter attention span than a goldfish, so keeping your employee onboarding videos short and to the point is essential. Research shows that the average person only has an attention span of eight seconds, so it’s essential to make sure your employee onboarding videos are no longer than necessary. The last thing you want is for your employees to become bored or disengaged.
2. Use Eye-Catching Imagery to Keep the Video Engaging
To keep your employee onboarding videos engaging, include eye-catching imagery. This will help break up the video’s monotony and keep your employees’ attention focused on the video. Additionally, visuals will help underscore critical points you are trying to communicate in the video.
Depending on the specific nature of each onboarding video, you’ll want to tailor the content to the specific needs of your employees. For instance, if you’re onboarding a new sales representative, you may want to include images of recent sales deals or videos of a representative making a sale.
3. Use Titles and Headings to Keep the Direction of the Video Clear
If you’ve ever watched a film or a documentary, you know that oftentimes the story is told in a nonlinear fashion. This can also be true for your employee onboarding videos. Another way to keep your new hires engaged while watching an employee onboarding video is to utilize titles and headings to keep the direction of the video clear.
By using clear titles and headings, you can keep your employees’ attention focused on the video, and they will be more likely to follow along with the content’s progression. Additionally, these headings can easily take notes and jot down any questions about the content, allowing them to ask for clarification without forgetting where something was covered in the video.
4. Place Calls to Action in the Video for Further Action, Instructions, or Learning Opportunities
Calls to action are an important part of any employee onboarding video. By placing calls to action throughout the video, you can ensure that your employees know what to do next and how to find more information if they need it. Additionally, calls to action can help motivate your employees to take action and give them a sense of direction.
Common calls to action that may be found in employee onboarding videos include directing employees to the company website, human resources department, or even specific training videos. It’s important to make sure that your calls to action are clear and concise so that your employees can easily follow them.
5. Make Your Videos Inspiring and Motivating
Finally, during the video production process, you want to ensure that the video is both inspiring and motivating. This is crucial because your employees are more likely to take action and follow through with the content.
By making your videos inspiring, you can help your employees see the value in what they’re doing and why it’s essential to the company. Additionally, by making your videos motivating, you can help your employees feel empowered to take action and make a difference.
Improve Your Employee Onboarding with the Right Video Production Tips from NG Production Films
These are just a few video production tips to help create the perfect employee onboarding video. At NG Production Films, we specialize in creating high-quality, engaging employee onboarding videos that will help your employees better understand their roles and responsibilities.
Our Orlando Video Production Company, NG Production Films, can communicate effectively and efficiently to produce high-quality video production. We have over a decade of experience to produce the next video production project for your organization. Call NG Production Films today for a free no-obligation consultation at 407-233-3236 or fill out our contact form for a prompt reply.