As the video marketing industry continues to evolve, it’s important to stay up to date with the latest video production trends. 2023 is shaping up to be an exciting year for video production. New technologies are being developed, and existing technologies are getting more sophisticated. 

From the rise of 8K resolution to the use of virtual reality in video production, there is plenty to be aware of. If you want to stay ahead of the curve, you need to understand these trends and how they will affect the marketing industry.

Video production has become an integral part of marketing strategies. Companies are using video production to build their brands, get their message across, and create engaging content to help them achieve their marketing and business goals. Studies show that roughly two-thirds of marketing teams who use video production say they plan to either maintain or increase spending on video production thanks to the increased reach and impact video marketing has had on their business.

In 2022, 87% of marketers said video has helped them generate good ROI, 93% said it has helped them increase brand awareness, and 81% said it helped them directly increase sales. Clearly, video production is an essential element of any marketing strategy. To stay ahead of the competition, you need to be aware of the latest trends in the industry and be sure to use them to your advantage.  

By understanding what trends are on the horizon, you will be well-equipped to stay ahead of the competition. With the right video production strategy, you can have a tangible impact on your business’s bottom line.

With the world of video production constantly changing, it’s essential to stay up to date on the latest trends. By understanding what trends are on the horizon, you’ll be able to plan ahead and stay well ahead of the curve. So, let’s dive in:

1. Short-Form Videos

Short-form videos are videos that are shorter than 3 minutes in length. They quickly capture the viewer’s attention and efficiently convey a message. With today’s average attention span shorter than that of a goldfish, it’s no surprise that short-form videos have become increasingly popular. They can be an excellent tool for marketing, especially for small businesses that may not have the budget to create lengthy videos. 

These videos can come in the form of a quick explainer video or a quick video for social media, which can all be done using simple and affordable equipment. Creating short-form videos can also be a great way to gain a more organic reach on social media. 

2. Looping Videos

Looping videos are becoming increasingly popular for businesses. These are videos that repeat on a continuous loop, and they can be used to create an eye-catching and engaging display in a physical space. 

These forms of videos have begun taking off in recent years, thanks to social media platforms such as TikTok and Instagram, which have made it easier for people to create their own looping videos and easily share them with their followers. 

For brands looking to create a fun and engaging experience for their customers, or those looking to reach the younger generations, creating and sharing looping videos on popular social media platforms is a great way to increase brand awareness and engagement.

3. Silent Videos

Silent videos are becoming increasingly popular for marketing and advertising purposes. As users scroll through their feeds, they can watch the video without the need to wear headphones or turn down their phone’s volume. 

But just how effective are silent videos? Believe it or not, 69% of consumers actually prefer silent videos over other types of videos because they don’t inundate their ears with loud, unwanted sounds or otherwise disrupt their environment. 

These videos can be used on virtually any digital platform, including your website, social media, and even email marketing campaigns. Not only are they effective at getting your message out there, but they create a more incisive and meaningful experience for your audience, especially those with auditory processing difficulties.

4. Animated Videos

Animated videos are another great way to capture the attention of your audience. They can be used to create a more engaging experience for viewers and help convey complex information in an easily understandable way. 

Animated videos are also a great way to add a personal touch to your brand and help to create a more intimate story that allows your viewers to connect with your business on a more personal level. Additionally, animated videos offer a unique way to stand out from the competition and create something truly unique.  While creating an animated video may require more skill or resources, the end result can be well worth the effort.

5. 360-Degree Videos

360-degree video is an emerging technology that provides viewers with a fully immersive experience. This type of video allows viewers to view a video from any angle and in any direction, giving them the same experience as if they were actually in the room. It is particularly useful for businesses looking to create an engaging and interactive environment for their customers. 

By leveraging 360-degree video, businesses can provide an immersive and interactive experience that will draw their customers in and help them connect with your brand in a more meaningful way while allowing them to explore your products in real time, which will ultimately increase their engagement with your brand while giving them a better understanding of your products and whether or not they are a good fit for them.

As the world of technology continues to evolve, so too must the way businesses market their products. By staying ahead of the curve and keeping up with the latest video production trends for 2023, companies can gain a competitive edge and ensure their marketing strategies remain effective.

Our Orlando Video Production Company, NG Production Films, can communicate effectively and efficiently to produce high-quality video production. We have over a decade of experience to produce the next video production project for your organization. Call NG Production Films today for a free no-obligation consultation at 407-233-3236 or fill out our contact form for a prompt reply.