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What is Media Buying?

You may have heard the term “media buying”, but what is it? Without effective media buying strategies, the time and money you put into your video production may not receive the airtime it deserves.

Media buying is a sub-function of advertising management. Essentially, it is the procurement of media real estate at optimal placement and price for an advertisement or other form of media. The main responsibility for media buyers is to negotiate the price and placement of an advertisement to ensure that the best possible value can be secured.

Media buyers must consider station formats, pricing rates, demographics, geographics, and psychographics relating to the advertiser’s particular product or service objectives. Factors considered during the media buying process include: budget, type of media (radio, Internet, television, print, etc.), quality of the medium (target audience, time of day for broadcast, etc.), and how much time and space is desired. In order to determine how to best spend the allotted budget, media buyers are required to do a considerable amount of research.

In media buying, there are two forms of media that can be purchased: traditional media and new media. Traditional media includes radio, television, magazines, and newspapers. New media includes satellite television, satellite radio, and the Internet.

At NG Production Films, we understand that media buying for your Orlando video production is not an easy process. This is why we offer media buying services to help plan and purchase your media placement. Through detailed analyses of the marketplace and media options, we can develop a media buying plan to effectively reach your customers—both locally and nationwide. Our staff has a proven track record for developing and implementing strategic media plans to meet our customer’s needs. To see how NG Production Films can help you with your media buying needs, give us a call today at 1-877-203-2895.