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In part 1 of this topic, we discussed five factors that could affect the success of a production, from audio quality to acting. Many of those reasons were on-set elements, but part 2 of our post (points 6 through 10) discusses a targeted approach while working in both pre- and post-production. Avoid these common mistakes to help ensure your next Orlando video production is a success:
- Not Adaptable
Your video needs to be adaptable in a variety of ways, including how it is hosted and how it can be viewed. If you think your advertisement is only appropriate for television, think again. Consider the possibilities of hosting it on YouTube, linking it to Facebook, sharing it in an email, or publishing it on your website. If you do host a video across multiple platforms, make sure the accompanying material or information is consistent.
As you consider where else your video can be hosted, think about the variety of screens that viewers may use to access and view it. The best camera crews in Orlando will know how to set up your shots so that nothing is cut off in post-production or on screens with small resolution sizes. This also applies to corporate productions such as trade show videos, where captions may be essential to describing the on-screen content in the midst of a large convention setting.
- Wrong Audience
Consider the question that video streaming website Hulu often asks its viewers as they watch an advertisement in the middle of an episode: “Is this ad relevant to you?” In the case of Hulu, viewers can ignore the prompt or say yes, no, or swap ad. Although many businesses will not have access to this type of instantaneous marketing feedback, it is well worth considering. Imagine if your viewers could answer the same question about your video production. What would they say?
When it comes to the success of a video production, the idea of considering the audience is one of the most discussed but also the most missed. Without a specific audience in mind, your project’s vision will suffer from the beginning. Then, once your production is complete, you may be wasting your advertising dollars. To combat this, make the advertisement relevant to your viewers through catered content, appropriate tone, and personal touches.
- Missed Marketing
Even if your last production seemed to successfully target the right audience, how did you market your video? Videos are extremely powerful marketing tools, but only if they are viewed by the people who matter to your business. If your company has a wide audience, this might not be as much of a problem. If, however, your products or services target a particular age range, or families versus singles, then your production’s marketing should reflect this.
Thankfully, a full-service Orlando video production company can offer assistance with media buying. In addition to consulting services, they can help you find the best price and time placement for your commercial on cable or broadcast television. Alternatively, your production team can advise you about placing the ad elsewhere, such as within emailed content, linked through YouTube, or sold as an Internet advertisement.
- No Call to Action
The idea of a “call to action” is essential to marketing. This message, typically given at the end of a production, is what can compel a viewer to become a potential customer. Because of this, not including a strong call to action means that you are not maximizing your production’s marketing potential. The idea is to give your viewers a take-way, or something to think about or do after viewing the advertisement. Invite your audience to call, visit, or buy, but keep the message simple. The ability to avoid putting too much information on the screen will help entice viewers without overwhelming them.
- Ignoring the Benefits of a Long-Term Partnership
The main benefit of choosing the right Orlando video production company is the ability to form a long-term partnership, instead of consulting with multiple firms about one-time gigs. By working with the same production company in the long-range, they will be better equipped to handle your company’s specific needs. The more you work with the same team, the more they will understand your industry, company goals, niche market, and target audience.
In addition, your production company can advise you on making the most of your footage to plan additional projects. For example, footage from a convention or other corporate event can be used in a variety of ways, from internal training videos to television commercials. Finally, you will have the consistency and reliability of a professional team on your side. Together, you can create visually stunning productions with compelling content, and then use targeted marketing resources to make the most of your advertising dollars.
To ensure your next production is a success, contact our Orlando video production company, NG Production Films. As a full-service video production company with over 15 years of experience, we know the ins and outs of filming, editing, and marketing. Give us a call today at 877-203-2895 or fill out our simple contact form for a free, no-obligation consultation.