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How can your company effectively target new customers with a commercial or corporate production? As you begin brainstorming ideas for your next Orlando video production, include aspects of these 10 tips to help generate new leads:
- Introduce Yourself
Most large corporations can identify themselves and their services in video productions simply with a catchy jingle or their company logo. For smaller businesses hoping to attract new customers, however, including a bit of “about us” material may be necessary. A short introduction will help potential new clients become familiar with your brand and products or services. There are a variety of details that could be worth including, such as the number of years the company has been in business or anything that makes your company unique.
- Establish Credibility
As you consider including about us information, also consider how you can begin to establish yourself as a leader in your industry. Let viewers know that you are able to fill meet their niche market needs, and increase your credibility by including information about any specializations, training, and experience. Doing so will also help build brand recognition and consumer trust.
- Fulfill Specific Needs
What is the purpose for creating your video production? Why would a potential client need your product, or why should someone switch service providers and choose your company over a competitor? In order to successfully generate new leads, you need to make viewers realize that they need your products or services.
- Make the Message Clear
As you establish the purpose for your production and strive to meet consumer needs, make sure it is obvious what your company does or offers. By the end of the clip, there should be no question of what you do. This can help generate new leads by targeting new customers who are not familiar with your company and presenting your brand as the previously unknown solution to their problems.
- Emphasize Your Location
Potential customers will be more likely to stop by in person if they are familiar with your brand name and can easily recognize your building or location. This can increase “drive by” traffic, so to speak, of individuals who have seen one commercial where they were clearly told:
- What your company name is,
- What your company does, and
- Where you are located
If you choose to highlight your location in your Orlando video production, make it simple and easy to remember. Use exterior shots, include a very simplified map on-screen, and use phrases such as “at the corner of” or “behind (a landmark or reference point)”.
- Offer Discounts
Offering discounts to customers is a highly effective way to generate new leads. You can advertise seasonal sales and specials, or offer a new customer discount. In order to avoid alienating your current customer base, however, you may want to offer only all-inclusive sales that everyone can enjoy. This will also increase the likelihood of current customers coming by more often or telling their friends or colleagues about your discounts.
- Consider Implementing Referral Rewards
Speaking of current customers, you can use them to help grow your customer base. Word-of-mouth advertising is one of the best ways to generate new leads. Investing in referral rewards will give current clients further incentive to share your company with others, who could also receive a special credit or discount. In addition, investing in referral rewards will help reduce your marketing needs and costs.
- Share Across More Platforms
Extend your company’s reach by sharing your video production across more platforms and mediums. In addition to social media networks such as Facebook, LinkedIn, and Twitter, you can upload your video to your website, include it in an email newsletter, or embed it in a company blog. Anytime you expand your marketing efforts, you will exponentially increase the amount of potential new clients your video will reach.
- Buy Sponsored Ads
Another way to extend your marketing reach is by purchasing sponsored ads on websites including many social media outlets. These ads allow you to target new leads based on demographics, locations, such as Facebook “likes” and LinkedIn professions.
- Keep It High-Quality
Overall, your production should be professional and polished, with high-quality video and audio. A well-made production will help improve your image and strengthen your brand by making a great first impression on new viewers.
As you can see, the ability to generate new leads is not limited to keyword marketing with search engine optimization. By following these tips, your video production can attract new leads on its own and in conjunction with other marketing devices. To start planning your next commercial, contact our Orlando video production company, NG Production Films. We have over 15 years of filmmaking experience and are dedicated to helping your business grow through successful video marketing. For a free, no-obligation consultation, call us at 877-203-2895 or fill out our simple contact form for a prompt reply.