While visuals, good actors, and attractive sets greatly contribute to a video production’s overall quality, there is a lot to be said for the more technical side of the project as well—namely, the power of editing.
The right editing techniques serve to engage your audience and capture their attention. The wrong ones can cause them to lose focus or become disinterested. How do you know decide which techniques are better for your video projects?
Ultimately, there is no “wrong” answer to this question, depending on your creative direction. Every video production is different, and what works well for one event or one company may work pretty poorly for another. However, there are still some common editing fouls to avoid; here are 3 general editing tips for certain video techniques you should avoid in your future Orlando video production projects.
- Don’t Overuse Wide Shots
There’s nothing wrong with wide shots in principle, but when it comes to creating snappy editing, they can sometimes impede the overall flow of the video. This is particularly relevant if you are filming something like a concert or conference talk, where one of the main points of attraction is a speaker on a stage.
Cutting between camera shots is important for the audience to understand the space or location where an event or talk took place; however, once that context is established, close-up shots are a more engaging way to capture the speaker’s expressions and body language.
Ultimately, wide shots place too much distance between the audience and what is occurring on the screen. They can distance your viewers rather than engross them—which is obviously something you want to avoid whenever possible.
- Don’t Wait for Action to Complete Before You Cut
One of the best ways to achieve a smooth transition in an editing cut is to cut on a gesture made by the subject in your shot. The audience watches the beginning of a motion that starts in one shot and is carried over to finish in the next shot. This creates a more seamless transition and inhibits distracting, choppy cuts.
You can use a similar technique with cutting on words or after sentences. For example, some words, especially ones that end in hard consonants, make an edit less obvious; if the word is relevant to the speaker’s talk, the edit can highlight that and make it more memorable.
- Don’t Rush Your Production
This is probably one of the most overlooked aspects of video production, but it is crucial to the ultimate quality of your end results. It’s important to take a break from your own work because when you spend a long time editing or filming something, it is all too easy to get sloppy or to simply become desensitized to your work.
This could lead you to miss obvious things and impair the overall quality of the project. Taking a break and then coming back with fresh eyes can help you maintain your sense of audience and will then enable you to deliver better work in the long run.
Learn Editing Techniques With A Quality Orlando Video Production Company
When it comes to mastering the diverse and exciting field of video editing, it’s always a good idea to consult professionals. We have over a decade of experience in producing top-notch video techniques, including crisp editing, eye-catching visuals, and much more.
So why look anywhere else in Orlando? Call NG Production Films today for a free, no obligation consultation at 877-203-2895, or fill out our contact form for a prompt reply.
