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Whether you are preparing to film a music video, television commercial, or “about us” clip, there are certain things that your Orlando video production should know about you. The team should be fully invested in your business or organization to help your message succeed. If you want the very best result, expect a lot of communication and close collaboration along the way. As you prepare for an upcoming shoot, here are four things you should relay to your film crew:


  1. Target Audience


Is your band producing a new video to attract fans or land a gig? Does your local dentist practice need a promo piece for the website to show off new equipment or introduce your team? Or, do you need promotional footage in advance of a convention or conference? Knowing who your prospective clients are may dictate many decisions, including:

  • Script or storyline
  • Word choice, such as casual versus professional language
  • Age of actors used
  • Pacing
  • Location


Be specific as you identify and talk about your target audience so that all members of the production crew are on the same page.


  1. Budget


Talking about money can make everyone uncomfortable. You need an Orlando video production company that is completely transparent in its pricing and fees, with no unexpected financial surprises. At the same time, however, you must also be completely honest about what your company can afford. Your budget may affect the location, length, amount of editing and special effects, and marketing assistance. Whether you can afford a lot or a little, your crew needs to know up front. Adding new things to the production after filming has begun can be just as troublesome as trying to add things you cannot afford.


  1. Time Frame


Do you need a camera crew to cover three days of a convention? Are you planning a seasonal shoot that needs to be completed before the next holiday? Or, do you want to start with a consultation and chat about future plans? Make sure your film crew knows when you need the footage, so that they can help map out an appropriate pre-production, filming, and editing schedule.


  1. Your Expectations


Hiring someone to film a commercial for you still requires close collaboration. What do you really expect from the shoot? How, when, and where do you plan to use the resulting footage? Do you need content that can be edited for use across multiple platforms? As you can see, planning a video shoot means asking yourself a lot of questions. Once you have all of your goals figured out, share them with the camera crew so that they know things like the style of the shoot, the expected level of involvement during the planning process, or the must-have shots at a live event.


In reality, a great Orlando video production company will ask you for these things and more in order to meet your needs in a highly personalized way. NG Production Films is redefining video by avoiding clichés and one-size-fits-all approaches. Our dedicated, energetic team has created dynamic videos for hundreds of businesses, organizations, churches, and small groups in the area. See how we can transform your ideas into videos by calling (877) 203-2895 for a free, no-obligation consultation.