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As a small business owner, you may feel that only large corporations with inflated budgets can afford to foray into video marketing. In reality, working with the right Orlando video production team will allow any sized business to grow through the power of video marketing. Your company will quickly see a return on its investment in the very first production, as you make the most of your advertising dollars. Here are five reasons your small business needs to incorporate video marketing into your next advertising campaign:
- Expand Your Marketing Reach
Flyers, banners, and print ads: how effective is your current marketing campaign? The more time consumers spend watching television or browsing the Internet, the less likely they are to see or remember any paper-based advertisements. Instead of relying on printed materials as your primary marketing tools, use them as supplements for an eye-catching video production. Media buying will allow you to find the best placement for your ad on broadcast or cable television. You can also upload your production to a variety of online platforms, which puts no limit on the number of potential customers you might reach.
Not only will a well-made video reach more viewers, but it will also allow your business to appeal directly to its target audience. This will help you maximize your marketing budget by zeroing in on the viewers and consumers that would benefit the most from your business’s products or services. Understanding your target audience will help you and your production team determine the best placements for your video, which could be a combination of television, social media, the company website, and video hosting platforms.
- “Location, Location, Location!”
Some companies benefit greatly from their locations, as they can attract drive-by consumers who are making decisions or shopping on the spur of the moment. If your small business is tucked away in a shopping center or away from a main road, however, you may need more than a large sign and well-designed logo to draw in new customers.
Video marketing lets the area know that your company exists, but it also allows viewers to physically see your property, facilities, or employees. Visual representations of information also help consumers remember more about your company, including its name and key services. If your location is difficult to find, reference it using a landmark or by directing viewers to your website for a map.
- Build Brand Recognition
Humans are inherently visual creatures, and many individuals would rather watch a short video than read a long block of text. The best productions are eye-catching and do not feel like a standard, static commercial. By making your Orlando video production more dynamic, you can engage your audience in such a way that your business stands out from other companies and advertisements.
Keep in mind that the more individuals who view and pay attention to your videos, the more your business’s name will begin to be recognized, remembered, and ultimately trusted. Your corporate production can help viewers differentiate you from competitors, as you include personal touches through your choice of tone, voice, and atmosphere in addition to listing services offered.
- Highlight Special Services
In order to make the most of your corporate production, you need to consider what makes your small business stand out. Is your target audience very specific, such as for singles or families, or are your business’s products and services useful for all ages? Do you offer unique merchandise, or do your employees have a combined experience that is unparalleled in the area? Video marketing campaigns give you a chance to display what makes your company so great. If you have outstanding facilities, utilize cutting-edge technology, or offer incredible customer service, let your audience know!
- Inspire Action
Above all, video productions have the ability to inspire action. Every viewer is a potential customer, so give each person a clear reason to contact or visit your business. The call to action is what drives your production, so make it count. Types of production goals will vary from company to company, but they could include information about special sales, benefits, seasonal merchandise, or new offerings.
If you are ready to get started, our Orlando video production company, NG Production Films can help you develop the ideal production for your small business. With over 15 years of filming and marketing experience, we can help you extend your marketing reach and grow your business. For a free, no-obligation consultation, call us at 877-203-2895 or fill out our simple contact form for a prompt reply.