Your website is an important part of your marketing. It’s the first thing people see when they come to your business, and it’s a way for you to tell your story and give them a glimpse of what it’s like to work with you. Video is a great way to do this. If you don’t already have a video production strategy in place, it’s time to get started. If you don’t, your website user experience could end up suffering.
The Benefits of Using Videos on Your Website
Easily Digestible Content
With so much information available online, consumers are constantly looking for ways to cut through the noise. After all, most people only have an attention span of approximately eight seconds. Videos are a great way to capture attention and keep users engaged because they’re easy to digest.
Humans are visual creatures. We’re hardwired to see and respond to visual stimuli. When presented with long walls of text, it’s easy to get distracted and lose focus. Videos are a great way to cut through the clutter and keep users focused on the content you want them to see.
Makes Finding Information Easier
Including video content on your website also helps to make finding information much easier. When users are searching for information, they are more likely to use videos as a way to find what they need quickly.
When embedding your videos on your website, you can use various features to make it easier for users to find the content they’re looking for. During the embed/upload process, you should be including relevant meta information, such as title, description, and various tags, to help your video become searchable on the web. This will make it easier for users to find your when entering a search query into their chosen search engine.
Allows For Faster Information Sharing
Incorporating video content into your website makes it easier for you to share information with your audience and allows your visitors to share that information with others. By making your videos easy to share, you’re encouraging your visitors to share your content with others. It can also be a great way to drive traffic back to your website. This is a great way to get your content in the hands of more people and help build brand awareness.
Increased Engagement and Conversion
Finally, adding video content to your website can increase engagement significantly. In a recent study, marketers stated that adding video to their websites has increased average dwell time (time spent on a page or the site as a whole) by approximately 82%. This is a huge increase in engagement.
Not only does adding video content to your website increase engagement, but it also increases conversions. The same study showed that 81% of marketing teams believe that videos have helped increase sales. In another study, landing pages with video content were found to have increased conversion rates of up to 86%. This incredible return on investment shows just how effective video can be.
5 Video Production Ideas Guaranteed to Improve the User Experience
Whether you’re a business owner, designer, or developer, video production is a powerful way to communicate ideas with the world. When looking for ways to improve your website’s user experience, adding video content to your site is a great way to help your visitors get the information they need and keep them on your site longer. Here are five video ideas that will help you improve the user experience of your website:
1. Welcome Video
The first experience your visitors have with your website is vital. When someone lands on your site, a welcome video is a great way to introduce yourself and your brand and build a personal connection with your visitors. By creating a quick welcome video and placing it on the homepage of your website, you can help improve the user experience of your visitors and build a better brand image.
2. Video Testimonials
One thing that consumers hate is a site or product page that is overly promotional. Instead of creating an ad that discusses a product, service, or brand, consider adding customer testimonials to your site.
These testimonials are a great way to show your customers why you are the perfect fit for their needs and why they should choose you over your competitors. Even better – it does all this in a way that doesn’t feel too salesy. Instead, consumers are getting direct feedback from people like themselves, which is more likely to build trust and lead to a conversion.
3. Case Studies/Research Summaries
Case studies and research summaries are two powerful ways to communicate ideas with the world. By taking these pieces of information and turning them into video content, you can easily share your research and findings with your audience in a way that is easy to understand, which is excellent for building trust.
4. Product Demonstrations
One of the most effective ways to improve the user experience is by creating product demonstration videos. These videos are a great way to communicate to your audience how your products or services can help them.
When someone lands on a product page, they want to see how the product or service can help them. Instead of writing walls of text on how a product/service works, you can simplify the explanation by creating/sharing a video that visually demonstrates the product or service.
5. Event Recaps
Event recap videos are a great way to keep your visitors engaged and coming back for more. By sharing the highlights of your event and the exciting things that happened at the event, you’re giving your visitors a reason to keep coming back and checking your site. Not only do event recap videos help improve user experience, but they also help build excitement and interest in your brand.
When visitors see posts and videos from an event they could not attend, they’re more likely to want to participate in the next event. Remember, a picture is worth 1000 words! And a video can be worth so much more when helping your visitors understand your brand and what you do.
Boost Your Website Engagement with Help From Orlando’s Premiere Video Production Team
Creating video content for your website is a great way to help improve the user experience of your visitors. Whether you’re adding a welcome video, creating product demonstrations, or creating case studies to share your findings, video is an easy way to communicate ideas with the world.
When you partner with Orlando’s premiere video production team, you can increase your website’s engagement and improve your visitors’ experience. Ready to get started?
Our Orlando video production company, NG Production Films, can communicate effectively and efficiently to produce high-quality video production. We have over a decade of experience in producing the next video production project for your organization. Call NG Production Films today for a free no-obligation consultation at 407-233-3236 or fill out our contact form for a prompt reply.