Testimonial videos are powerful, and it’s easy to see why. With proper testimonial video production, you’re not only reaching your audience with an authentic message, but you’re also capturing their attention, creating a bond, and increasing the likelihood of them converting from lead to customer.
However, creating a successful testimonial video isn’t always as simple as recording someone with something nice to say, which is why you need to follow some tips and tricks for creating a winning testimonial video.
Benefits of Testimonial Video Production
One of the most powerful tools in the marketing toolbox is testimonial videos. A testimonial video is a video that showcases a person talking about their experience with a product, service, or company. When used strategically, testimonial videos can be a potent tool for building brand awareness, generating sales, and converting visitors into customers.
They can show the potential customer how great your product or service is, why they should use your service, and what problem they can solve with your product.
With the right Orlando video production team at your side, creating a powerful testimonial video isn’t as difficult as it might seem. Creating high-quality testimonial videos have many benefits for your brand, including:
- Increased trust and conversion rates
- Increased brand awareness
- Increased customer retention
- Increased sales
- Improved search engine optimization (SEO)
- Reduces customer acquisition costs
- Improves CX and customer satisfaction
With so many potential benefits of adding testimonial videos to your strategy, it’s easy to see why many companies are investing in testimonial video production these days. If you’re looking for a way to capture the attention of your customers, increase your brand awareness, and improve the overall experience your customers have with your company, adding testimonial videos to your marketing strategy could be the perfect solution
5 Steps to Successful Testimonial Video Production
Let’s say you’re launching a new product. You need to generate some buzz and get the word out, and the best way to do it is to feature satisfied customers. This is exactly why successful testimonial videos are short and highlight your customers’ love of your product. But how can you make this happen? Here are the steps to successful video production.
1. Set Your Expectations
The first step in creating a winning testimonial video is to set your expectations and goals at the very beginning. You need to ask yourself what the purpose of your testimonial video is and what you hope to accomplish with it.
This is a crucial step because it will help you set the tone and direction for your video. You can use your answers to help you determine the script and theme of your testimonial video, as well as the format and style.
2. Prepare in Advanced
You can now prepare for your testimonial video production with your goals and expectations outlined. You can do your research and make a list of potential customers that you want to feature in your videos.
You can also create a list of questions you want to ask your customers during your video production. This will help you stay on track and focus on the most relevant topics during the video production process.
You can also begin to collect images, quotes, and other supporting materials that will help you tell your story.
However, you want to make sure that the message of your video doesn’t sound scripted. You want to let your customers speak freely and let them share their honest opinions with your viewers. This will help you create a more authentic testimonial video and show your viewers that you care enough to hear their feedback and opinions.
3. Enlist the Help of Video Production Experts
While it is possible to do your testimonial video production in-house, dealing with all the technicalities can quickly become overwhelming. Instead of forgoing the quality of your video, it is a much better idea to enlist the help of a professional Orlando video production team.
Your video production team can help you prepare for your video shoot and ensure that you capture the highest quality footage. They will also help you edit and produce your final product, ensuring that everything is ready for your viewers. This will help you save a lot of time and money and ensure that your testimonial video is delivered on time and within your budget.
In addition, the experience of your video production team will help you avoid a lot of potential mistakes. An experienced video production team knows the best equipment to use, the best locations to record in, and the best lighting options to enhance your video’s quality.
4. Focus on Honesty
The biggest mistake that many business owners make when it comes to testimonial videos is to over-script their videos. This is a big mistake because it will cause your videos to sound fake and come across as ungenuine.
With 92% of consumers saying they are unlikely to do business with a brand with poor reviews, you must craft an honest and genuine message. You want your viewers to feel like they can connect and trust you, and over-scripting can easily detract from this.
If you find that your customer has some issues while in front of the camera, encourage them to write their thoughts and feelings down. You could also allow them to record while nobody is in the room. Sometimes it’s easier to speak your feelings without having people staring at you while you do it.
The more comfortable your customer is, the more likely they will be open and honest.
5. Keep Testimonial Videos Short, Sweet, and Impactful
Finally, you want to make sure your video testimonials are short, sweet, and to the point. If they aren’t, you run the risk of losing your viewer’s attention.
You don’t want to cram too much information into your testimonial videos. This will only confuse your viewer, and they will become disengaged. Instead, try to keep your videos around the two-minute mark. This is the sweet spot where your viewer will be able to process what you’re saying and be inspired to take action.
Testimonial Video Production Done Right with NG Production Films
Whether you’re looking to create a successful testimonial video for your business or simply want to improve the quality of the videos you’re currently producing, it is always a good idea to enlist the help of a professional video production team.
Our Orlando Video Production Company, NG Production Films, can communicate effectively and efficiently to produce high-quality video production. We have over a decade of experience to produce the next video production project for your organization. Call NG Production Films today for a free no-obligation consultation at 407-233-3236 or fill out our contact form for a prompt reply.