Video is an incredible marketing tool that can help any business reach its goals. But if you aren’t using it, you’re missing out on a lot of potential. Video can play a vital role in your business, be it for advertising, marketing, sales, or even employee training. However, corporate video production can seem out of reach, especially if you’re working with a limited budget.
The good news? Corporate video production in Orlando, FL, can help you communicate your vision more clearly and connect with your audience, making it well worth the investment! Especially if you plan accordingly.
The Cost of Professional Corporate Video Production
Corporate videos are a powerful marketing tool used to highlight a company’s mission, values, goals, etc. While it’s possible to do corporate video production in-house, it doesn’t always result in the same quality that you would get from a professional corporate video production company.
The question then becomes, “how much does corporate video production cost?”
The overall cost is going to be determined by several factors, including:
- Total project time
- Services rendered
- Demographic area
- The runtime of the video itself
- Equipment needed
On average, video production costs can run anywhere between $880 and $1200 nationwide. However, these numbers can and will vary quite a bit by the factors mentioned above and the production company you’re working with.
The key to getting the best value for your money is to find a good production company in your area. A good production company will help you determine what is most appropriate for your needs and budget.
5 Reasons Why Corporate Video Production is Worth the Investment
With online video slated to make up more than 82% of consumer internet traffic by 2022, corporate video production is increasingly becoming more critical.
While some video production can be done in-house, especially in the form of social media reels and “stories,” some projects are worth investing in professional corporate video production – and for good reasons.
Not quite sure whether you should make the investment? Here are five benefits of using professional video production in your video marketing strategy:
1. Enhances the Quality of Your Content
The quality of your video content will be one of the most important factors when someone is deciding whether or not to visit your website or click on your video.
Since it’s not always possible to ensure that your content will look the same across multiple devices, having a professionally made video helps to ensure that your content will look the same across multiple platforms, regardless of device.
If someone is viewing your video via their smartphone, they’ll see a bright, crisp, high-quality video. If they’re viewing it via their tablet or computer, they’ll be able to see that the video has been optimized for each device.
This is a valuable trait that many companies miss, and at the end of the day, if someone is watching your video, they’re more likely to stick around for a longer period and keep watching.
2. Creates a Stronger Online Presence for Your Company
Having a professionally made video on your website or social media platforms will help to establish your company as a reputable, up-and-coming player. Many companies use video to showcase their services and show potential clients that they are the right fit for their project.
A professionally shot video can help to establish your company as an authority in your niche. This is a great way to position your company to make people want to work with you and choose you over other companies in your industry.
3. Builds Your Brand Authority with Influencers
If your brand is looking to branch out into influencer marketing, then investing in professional corporate video production could prove highly beneficial to capturing the attention of influencers within your niche.
Many influencers are also working on building their own brands, and when they choose whom they want to work with, they will look at the quality of the corporation’s content, including the quality of their video content.
The higher quality videos you have available for your influencers to use, the more likely they will be to work with you because you provide them with high-quality content that will help boost their presence.
4. Can Help Boost Sales
One of the most compelling reasons corporations decide to invest in video marketing is the fact that it can significantly boost your overall sales. Studies have shown that 80% of video marketers state that videos have helped directly boost sales, while 89% of marketers say that it gives them a good ROI.
Again, while in-house video production can help you with your sales efforts, professional corporate video production can give you a leg-up on your competitors who are still struggling to figure out how to use video effectively for their own companies.
5. Increases Overall Conversions
Professional corporate video production can also significantly increase your overall conversions.
Now, it’s important to note that conversions can be anything from a consumer purchasing a new lead signing up for your newsletter. The point is that video can help you get more people to do what you want them to do.
In fact, one survey found that adding videos to your website can increase your traffic by up to 75%. This is a tremendous amount of traffic, and it will help you to see an increase in your overall conversions. That’s why it’s essential to invest in professional corporate video production – to ensure that your video quality and content perform as you want it to.
Boost Your Business with Professional Corporate Video Production
When it comes to the benefits of professional corporate video production for your business, it’s clear. Using video allows you to engage more consumers, gain more leads, and ultimately help you increase overall conversions.
It’s time to start investing in video marketing for your company and using those videos to your advantage, and NG Production Films can help.
Our Orlando Video Production Company, NG Production Films, can communicate effectively and efficiently to produce high-quality video production. We have over a decade of experience to produce the next video production project for your organization. Call NG Production Films today for a free no-obligation consultation at 407-233-3236 or fill out our contact form for a prompt reply.