Whether you’re creating a short video clip or a full-length movie, video editing is a crucial step of the production process. This is when you get to select, trim, and arrange clips into the perfect sequence that will allow you to tell a story or convey a message.
While this may sound like a daunting task, the right video editing tips and tricks will make it so much easier for you and your team. Then, you’ll be able to create a true masterpiece in no time at all!
What Makes Great Video Content?
Before diving into the video editing tips, you need to first understand what makes a great video. By keeping that in mind during post-production, you’re sure to see a better result.
Have a Clear Message
First, a great video has a clear message. Know who your target audience is and what they want to see from you. Then, you can craft a well-written script that will allow you to convey your message engagingly and memorably.
Prioritize Quality Visuals and Audio
The best videos also have high-quality visuals and audio, which is something to keep in mind during the video editing process. You’ll want to start with using great equipment (cameras, microphones, etc.) and then you can amplify everything in post-production with color grading and balancing the audio.
Don’t Forget the Call to Action
Don’t forget to wrap your video up with a powerful call to action by telling people what the next step is. Do you want them to follow you or leave a comment? Would you like them to visit your website and download a freebie or make a purchase? Whatever it is, walk them toward taking that action.
7 Video Editing Tips and Tricks for Captivating Content
Editing doesn’t have to be stressful or overwhelming! To make the process more manageable for you and your team, here are some tips and tricks you’ll want to keep in mind:
1. Plan Ahead
The video editing process starts with pre-production. When you plan ahead by creating a storyboard, a script, and an outline of all the shots you’ll need to capture, it makes production go much smoother. This in turn will make post-production a breeze since you’ll have a clear picture of what you want the result to look like as well as all the footage needed to bring your vision to life.
2. Keep it Simple
In the world of video editing, less is usually more. That’s why one of the best video editing tips we can offer is to keep it simple. You want to keep the content short and sweet and only use as much time as needed to get your point across. Avoid rambling on for too long on a particular topic, otherwise, you’ll risk losing your audience. Your videos need to hold attention from start to finish.
Keeping your videos simple also means not overusing effects and transitions that can be distracting or cheesy. While you want your videos to be eye-catching and intriguing, you don’t want to draw attention away from the message you’re trying to convey. That’s the most important part.
3. Choose the Right Music
There’s no denying that music can set the tone for your video, evoking certain emotions in your viewer. Music takes them on a journey and gets them invested in the story you’re telling. That’s why you need to make sure you carefully select the right track. To do this, consider what kind of mood you’re trying to create with your video. This will help you determine the ideal tempo for the song you use. You’ll also need to be mindful of copyright restrictions before you commit to a track.
4. Incorporate B-Roll Footage
If you’re not familiar with b-roll, it’s secondary footage that complements your video’s main shots. Not only does it add visual interest, but the b-roll can also be used to cover cuts and transitions made in the editing process. This footage can also be used to add more context to the story you’re telling.
While in the production phase, make sure you capture plenty of b-roll footage, so you’ll have an assortment to choose from later on. Plus, you never know when it might come in handy for future projects.
5. Edit With Your Target Audience in Mind
One of the most important video editing tips we can offer is to think about your target audience when you’re crafting the final edit. You need to put yourself in their shoes and think about what would most resonate with them. What will grab their attention and hook them in those first few seconds? What will keep them watching until the end? Always create with them in mind.
When editing, you also need to consider the platform the video will be posted on. For instance, short and sweet videos are going to be the most effective on social media, so get to the point quickly. Don’t be afraid to ask your audience on those platforms what they’d find appealing.
6. Use High-Quality Audio
The visuals aren’t the only thing that matters in the world of video editing. Not only do you need to have a great picture, but the audio needs to be top-notch as well. During the editing process, check to make sure your audio levels are balanced and review for clarity. Your viewers need to be able to hear you clearly, otherwise, they’ll completely miss the point of your message.
Speaking of audio, remember that not everyone can physically hear you. Those who are deaf or hearing-impaired need closed captions on your videos to enjoy them. The same goes for those who happen to be watching with the sound turned off. Be considerate of their needs and ensure your videos are accessible.
7. Get Feedback From Others
Before you publish your hard work for all the world to see, it doesn’t hurt to get feedback from others. We often struggle to be objective about the work we’ve done, making it hard for us to see things that could benefit from changes. Ask your colleagues to review your work and offer their honest feedback. This will allow you to improve your video and make it more effective before publishing it online.
Create Incredible Videos With NG Production Films
Video editing is only half the battle when it comes to creating incredible short and long-form video content. If you want to ensure you’re only putting out high-quality content, turn to a video production team that knows what will work best and can deliver a fantastic result.
Our Orlando Video Production Company, NG Production Films, can communicate effectively and efficiently to produce high-quality video production. We have over a decade of experience to produce the next video production project for your organization. Call NG Production Films today for a free no-obligation consultation at 407-233-3236 or fill out our contact form for a prompt reply.