Introduction
Orlando is full of creative energy and business innovation. From boutique shops in Winter Park to healthcare providers in Lake Nona and startups downtown, more and more companies are turning to video as their go-to marketing tool. The reason is simple: video works. It helps businesses build trust, explain their value, and connect with people in a way that text alone cannot.
If you are planning your marketing strategy for 2025, here are the five most important types of videos every Orlando business should have in its toolkit.
1. Brand Story Videos
A brand story video gives your audience more than just what you do. It shows them who you are. These videos highlight the values, people, and purpose behind your company.
Typically one to two minutes long, a brand video might include leadership interviews, visuals of your workspace, and footage of your product or service in action. It can live on your homepage, your social media pages, or be used in presentations.
Why it works:
– Builds emotional connection
– Positions your business as trustworthy and human
– Stands out in a crowded local market
Local example:
We worked with an Orlando-based law firm to tell their story of how the founder left a corporate position to build something personal and community focused. Their audience responded immediately, and engagement on their website went up 3 times the week the video launched.
2. Customer Testimonials and Case Studies
One of the fastest ways to build trust with new prospects is to show that others have had a great experience working with you. Testimonial videos allow happy clients to tell their stories in their own words.
A case study video takes it a step further by showing the challenge a client faced, the solution you provided, and the result that followed. These videos can be used on your website, in sales emails, or during pitches.
Why it works:
– Creates social proof
– Gives potential customers relatable success stories
– Adds authenticity to your marketing
Tip for Orlando brands:
Use real clients, real locations, and real results. One of our favorite testimonial shoots happened right at a downtown Orlando office where the client felt relaxed and comfortable; leading to a natural and effective video.
3. Product or Service Explainer Videos
If your product or service is complicated or unfamiliar to the public, an explainer video is your best friend. These videos break down how something works, how it helps, and why it matters.
They are usually one to two minutes long and are a great way to turn website visitors into leads by giving them a clear reason to act.
Why it works:
– Simplifies complex topics
– Drives conversions on landing pages
– Builds confidence in your service
Local example:
A healthcare group in Orlando partnered with us to explain their telehealth process. After adding the video to their website, patient signups increased within two weeks.
4. Event Recap Videos
From trade shows and conferences to nonprofit fundraisers and worship nights, Orlando hosts hundreds of live events every year. Event recap videos capture the energy, atmosphere, and highlights of your event and can be used to promote the next one or showcase your community involvement.
Why it works:
– Extends the life of your event
– Helps sell future tickets or sponsorships
– Shows your organization in action
Favorite venues we have filmed at:
– Orange County Convention Center
– Full Sail Live
– Kia Center (Formally Amway Center)
– Church campuses across Orlando, Winter Park, Apopka, and Kissimmee
5. Social Media Cutdowns
Short-form content is here to stay. These quick, attention-grabbing videos are perfect for platforms like Instagram, Facebook, LinkedIn, and YouTube Shorts.
They can be clips from longer videos or stand-alone pieces designed to tease an upcoming product, feature your team, or answer a question.
Why it works:
– Quick to consume and easy to share
– Keeps your brand top of mind
– Drives traffic to your full-length content
Best practice:
We always recommend capturing a mix of wide, medium, and vertical shots during any shoot so you can easily cut down content into shorter formats for social media.
Final Thoughts
Video is not just about looking professional; it is about connecting with people. Whether you want to build trust, increase conversions, or make a bigger impact in the Orlando market, these five types of videos will give you the tools to grow.
At NG Production Films, we have spent over 20 years helping brands across Central Florida tell their stories in meaningful ways. We know this market. We understand what works. And we are passionate about helping businesses like yours get results through video.
Let’s Talk About Your Next Project
Whether you need a brand video, client testimonials, or a full campaign, we are here to help you create content that makes a difference.
Contact us today to schedule a free consultation and let’s build something great together.
View Our Work >> Start Your Project!
