In a fast-moving, content-saturated world, one medium continues to rise above the noise: video.
Across Orlando—from downtown offices and Lake Nona medical centers to Winter Park boutiques and theme park-adjacent brands—businesses are investing in video content not just to stay relevant, but to grow. The reason is simple: high-quality, story-driven video builds trust, elevates brand identity, and connects with customers on a deeper level.
At NG Production Films, we’ve spent nearly two decades partnering with Central Florida businesses to craft videos that don’t just look great—they get results. From brand videos and commercials to testimonials and event coverage, here’s how organizations are making video work harder for them in 2025.
1. Creating Stronger First Impressions with Brand Overview Videos
Your website and social channels are often the first place potential customers interact with your brand. But text alone can only say so much. That’s why more Orlando businesses are leading with a polished, visually compelling brand video that showcases who they are, what they stand for, and why they do what they do.
A professionally crafted brand overview instantly builds credibility. Whether you’re a tech startup in Downtown Orlando or a family-run business in Maitland, a 60–90 second video introduces your team, your values, and your personality in a way that written copy never could.
Real example:
A local professional services firm recently worked with our team to film a cinematic brand video at their downtown office. Within two months of adding it to their homepage and email campaigns, their contact form submissions increased noticeably—and clients even mentioned the video as the reason they reached out.
First impressions matter. Orlando businesses are realizing that the right video can turn curiosity into connection in under two minutes.
2. Bringing Testimonials to Life with Real Client Stories
Written reviews are valuable, but there’s something far more powerful about seeing a real person share their experience on camera.
More companies in Central Florida are turning to video testimonials to build trust and social proof. These videos showcase real clients sharing what it was like to work with your business—why they chose you, how you helped them, and what the outcome was.
Testimonial videos are perfect for:
- Healthcare practices highlighting patient satisfaction
- Service providers sharing long-term client relationships
- Product companies showing transformation or results
- Schools and nonprofits building donor and community trust
Real example:
We recently filmed testimonial videos for a medical office in Winter Park. Placing the videos on their website and sharing them on Facebook helped increase engagement and inquiries from new patients who said, “I saw the woman in that video and felt like she was speaking directly to me.”
When people see others like them having a positive experience, they start to imagine having one too.
3. Boosting Internal Culture and Hiring with Company Culture Videos
Finding the right team members in today’s competitive market is tough. That’s why forward-thinking Orlando businesses are using video not just for external marketing—but to strengthen internal culture and attract top talent.
Culture videos offer a behind-the-scenes look at your people, your space, and your values. They can showcase everything from team outings and workplace rituals to interviews with leadership or employee spotlights.
For hiring, these videos help potential employees see what it’s really like to work with you. They humanize your brand and differentiate you from other employers in the region.
Real example:
One Orlando-based tech company used a short “Day in the Life” team video we produced to feature in their job listings and social media. Their applicant volume and interview acceptance rate both improved—because candidates felt the company culture before even stepping in the door.
People don’t just want a job—they want to belong somewhere. Video helps them picture that.
4. Highlighting Events and Community Engagement
From industry conferences to nonprofit galas and in-house launches, Orlando businesses are finding that video is the best way to extend the life of their events and share them with a wider audience.
Event highlight reels, sizzle reels, and recap videos not only create excitement in the moment—they also provide valuable content for months to come. These videos can be shared across:
- Social media
- Email newsletters
- Future event pages
- Internal reports or investor presentations
They’re also ideal for showing community involvement, thought leadership, or celebrating milestones.
Real example:
After we captured a large-scale charity event in Orlando for a local corporate sponsor, they used the highlight video to promote next year’s event—and it helped double early RSVPs and attract new sponsors.
Your event might be one day—but the right video can keep it alive all year long.
5. Educating and Informing with Service Explainer Videos
Orlando is home to a huge range of industries—law, real estate, healthcare, tourism, finance, education, and more. One common need across them all? Helping customers understand what you offer in a clear, engaging way.
That’s where explainer videos come in.
Whether you’re walking someone through a service process, demonstrating a product, or answering common questions, these videos simplify complex topics and build confidence in your expertise.
Real example:
A home services company in the Orlando metro area asked us to create a series of quick explainer videos for their FAQ page. Within weeks, the company’s customer support load was reduced—and website leads increased because prospects felt more informed upfront.
Educated customers convert faster—and are more loyal once they do.
Why These Videos Work for Orlando Businesses
We’ve worked with clients across industries, and one thing is clear: video works especially well when it’s local, authentic, and professionally executed. Here’s why:
- Local recognition: Familiar faces, landmarks, or accents create instant relatability in Orlando communities.
- Human connection: Seeing a real team or client story resonates more than stock images or generic content.
- Versatility: The same video can be used across your website, social platforms, ads, and even trade shows.
Whether you’re a solo entrepreneur or a regional brand, custom video elevates your presence and builds long-term momentum.
Want to See What’s Possible for Your Business?
We’ve helped hundreds of Orlando businesses stand out with video—and we can do the same for you. From script to shoot to final delivery, our team handles every detail so you can focus on growing your business.
If you’re ready to bring your story to life, drive more engagement, and stay top-of-mind with your audience, we’d love to connect.
👉 Explore your options in our guide here:
đź“Ť Orlando Video Production: The Ultimate 2025 Guide
Serving all of Central Florida:
Orlando • Winter Park • Kissimmee • Lake Nona • Altamonte Springs • Maitland • and beyond.
đź“ž Have questions? Call us at 407-233-3236 or use the contact form on our site.
Closing Thoughts
Video isn’t just a trend—it’s the most powerful tool businesses can use to connect, educate, and grow. And for Orlando brands looking to leave a lasting impression in 2025, investing in professional video is no longer optional—it’s essential.
Let NG Production Films help you stand out, tell your story, and turn viewers into loyal customers.
