Finding great people is harder than ever. Whether you’re hiring for a fast-growing company, a hospitality brand, or a professional service firm, you’re competing not just on salary—but on culture, connection, and story.
That’s where corporate videos come in.
They don’t just promote products—they show who you are as a company. And that makes a massive difference when it comes to attracting and keeping top talent here in Orlando.
1. Why Video Works for Recruiting
Most job listings sound the same on paper. “Fast-paced environment.” “Great culture.” “Competitive pay.”
But video lets you show what those words actually mean.
A well-produced recruiting video gives candidates a feel for your workspace, your people, and your values before they ever step in the door. They can see the energy, hear from team members, and decide if it’s a place where they’d fit in.
That kind of transparency doesn’t just attract more applicants—it attracts the right ones.
2. Showcasing Your Culture Through Storytelling
People want to work where they feel connected. Corporate videos can highlight what makes your team special—the sense of collaboration, purpose, or creativity that photos and text can’t capture.
We’ve seen Orlando companies use short culture videos on their websites and social media to introduce their teams and show what a day at the office really looks like. The result? More authentic engagement and stronger interest from potential hires who align with their mission.
When candidates can see themselves in your story, it’s easier for them to say, “This feels like the right place for me.”
3. Making Onboarding Easier and More Engaging
Video doesn’t stop helping once someone’s hired.
Training and onboarding videos save time for managers and HR teams while helping new employees get up to speed faster. Instead of sitting through long meetings, new hires can watch engaging, consistent videos that explain the company’s values, procedures, and goals.
That consistency helps ensure every team member gets the same great introduction—no matter who’s presenting or which location they’re in.
4. Keeping Teams Inspired and Informed
Internal corporate videos also play a big role in retention. Leadership updates, milestone celebrations, and employee spotlights help people feel connected, even as companies grow.
Imagine starting your week with a short video message from your CEO celebrating a big win or announcing a new goal. It feels personal. It feels intentional. And it reminds employees that their work matters.
These small touches make a big impact—especially in industries where turnover is high.
5. Why Orlando Businesses Are Leaning Into It
In Orlando, competition for talent is fierce across hospitality, healthcare, technology, and creative fields. The businesses thriving here are the ones investing in both their external and internal storytelling.
They’re using video to show not just what they do—but who they are, what they believe in, and why their team loves coming to work.
That’s how you build a reputation as an employer people want to be part of.
6. Video: A Long-Term Investment in People
Corporate videos for recruiting and culture don’t expire after one use. You can update them with new faces, use short clips on social media, or repurpose footage for events and internal communication.
It’s an investment that continues paying off—helping you attract the right people, build trust, and keep your company culture strong as you grow.
Ready to Strengthen Your Team With Corporate Video?
If your Orlando company is ready to attract and retain great people through professional storytelling, NG Production Films is here to help.
đź“Ť Serving Orlando, Winter Park, Lake Nona, Kissimmee, and all of Central Florida.
👉 Learn more about how video can transform your business in our cornerstone resource:
Orlando Video Production: The Ultimate 2025 Guide
🎥 Our Orlando video production company, NG Production Films, communicates effectively and efficiently to produce high-quality videos. With over a decade of experience, we’re ready to create your next project.
đź“ž Call us today at 407-233-3236 for a free, no-obligation consultation, or fill out our contact form for a prompt reply.
