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Are you ready to plan a new Orlando video production but are worried about your marketing budget? Making a compelling production is not enough to draw in new customers unless the right audience sees the video. Thankfully, there are ways to increase the number of people who see your production, which will extend your marketing reach without breaking the budget. Here are five inexpensive video marketing ideas for your next production:
- Share the Production Everywhere
Even if your video production was designed as a 30-second cable television commercial, do not pass up the chance to share it online for free. In addition to the standard social media websites and video platforms such as Facebook, LinkedIn, YouTube, and Vimeo, there are many other ways to showcase content online. Links can be included in Twitter posts and Instagram pictures, as well as shared via Pinterest by creating a “pin” that links directly to your website or hosted video. Your company website is the ideal place to embed videos, but you can also include them in email newsletters or other subscription services.
- Use Sponsored Ads
Your company’s social media pages should be among the first places you share new content. You can upload a video directly to many sites, or link to the video from a specific video-sharing platform. Still, many individuals do not know how to keep their company posts active beyond the day it was shared. Avoid the urge to repost the same video multiple times, as this could turn off customers and clients who have already “liked” your page and seen the content. Instead, consider investing in sponsored ads on platforms such as on Facebook and LinkedIn.
By embedding your business’s video into a sponsored ad, the post will be shown to consumers beyond your page’s range of “likes”, instantly multiplying your audience. Many platforms let you determine who sees the sponsored video, thanks to identifiers such as age, gender, and location. This helps make the most of any advertising budget by expanding the online reach while targeting specific consumers.
- Design a “Viral” Video
The most-viewed and shared videos on the Internet often fit within one of two categories: either short and witty or longer but very sentimental. Good story-telling will be shared no matter what the production is selling, as demonstrated each year by advertisers who buy time during the Super Bowl. Depending on your industry, you may be able to make a humorous or well-crafted video go viral in your area.
The video’s content should be fresh and relevant, which means you may want input from a skilled Orlando video production company. They can help determine what works for your area and how to help make your video be seen. The more people who see your production, the more likely you are to get a response in terms of visit increases and revenue boosts.
- Make the Most of Your Music
Background music can have a huge impact in video productions. Music is often what sets the scene or atmosphere, and it can carry a production by itself without words. Consider hiring a local band to write and perform the music for your next production. By using their background music and either crediting them in the commercial or including them into a shot, you will automatically be extending your community reach. Plus, the band would likely be more than willing to showcase your video on their social media sites and other outlets since it will give them the chance to be seen and heard beyond their standard gigs.
- Hire a Consultant for Media Buying
Hiring the right Orlando video production company means the same team can help you develop and market your video. Their marketing advice can be especially useful in terms of media buying, or finding the best prices and placements for broadcast and cable television commercials. By understanding your niche market and target audience, as well as your budget, your crew can help you determine the best slots to purchase. They can also give you tips and feedback for online campaigns to help ensure your video makes an impact.
Our Orlando video production company, NG Production Films, can help you with everything from brainstorming to marketing your next commercial or other video project. With over fifteen years of filmmaking experience, we understand the market and know how to make your production a success. For a free, no-obligation consultation, call us at 877-203-2895 or fill out our simple contact form for a prompt reply.