Many businesses don’t take into account how effective and important videos can be for their website and credibility. The ability for potential customers to see the personality of your company and how your company has helped others can be powerful in accelerating business. Orlando video productions have been often used in showing your audience that you are indeed human and can help better connect with possible clients and customers. But, how do they add credibility to your company and what type of video productions are appropriate for building your brand?
Businesses often underestimate the effectiveness of video marketing, but believe it or not, home page videos get more people to stick around your site for longer periods of time. Welcoming videos allow visitors to begin building a connection to your business and brand right away.
Speak to your audience in a way that you would in person, and reach out to your audience by explaining how your services can benefit them. Visitors who view product and service videos are almost twice as likely to purchase from you than people who do not view any sales videos.
Customer testimonial videos used for video marketing help validate your business and is one of the best possible forms of word-of-mouth marketing. It might take some video production professionals to help you achieve the right essence of a testimonial video, but it helps prospective customers see how someone just like them has used your products and services.
Videos also help your video in terms of Search engine optimization (SEO) by taking up real estate on Google if your video is properly optimized. Videos are likely to catch the attention of someone on Google if they see a video rather than a link to a page.
Targeting your prospects by humanizing your brand and showing them an insight of your business using videos can help your company connect to your audience and add credibility to your services. At NG Production Films, we work with our clients to produce Orlando video productions that will help build an effective brand. Call us at 877-203-2895 to learn more about our services and to schedule a free no obligation consultation.