It’s been over a century since animators first wowed the world with moving pictures – and since then, things have only gotten more advanced.

The CGI and video production techniques used today dwarf those from past decades, and within the same span of time, they too will look tame compared to what the future offers.

However, some people wonder whether today’s forms of animation are right for every type of video. Animation, for the sake of this piece, could be thought of as the use of drawn characters or objects rather than real people and things.

The perks have already been discussed. However, is this technique appropriate for serious videos, such as those used for business purposes?

Why Orlando Video Production Projects Are Improved with Animation

Video isn’t always about using recordings of the real world – at least not alone. Animation techniques can be great as a standalone or supplementary tactic in a variety of applications.

Still, though, some wonder if this style of videography is truly appropriate for a business tone. In content where the goal is to foster a professional relationship with the audience, animation is sometimes feared to be too cartoony.

There is a benefit to using it though – primarily because it is so versatile. Animation can be great for putting together quick videos if a person is too shy to be on camera themselves, or doesn’t have access to extra actors or the objects and settings they want to feature.

Animation can also be used to add a bit of flare in the form of captions, overlays, headers, end screens, and other parts of videos.

The best part? There are many different places where animation can be used.

Animation Videography Applications for Businesses

For many companies, answering questions is a massive drain on time. It’s important, but it can leave their support systems clogged constantly. Simple videos with animations are a great way to answer the questions that get asked often.

Looking to spice up a professional email? Animations or short videos supplemented by animation can get a message across and make a brand memorable instantly.

Even business websites can be improved by animations. They are great for backgrounds, intro videos, and contact pages. It’s a way to make visitors feel more engaged and involved and to help keep their attention. It can be much more effective than a static page.

Animation Can Be a Great Fit for Professional Videos

Whether it’s the main focus or one element of many, animations can be great for videos. It’s not just popular for casual videos or entertainment – it’s also great for professional purposes like marketing, B2B, and many other related functions.

Our Orlando Video Production Company, NG Production Films, can communicate effectively and efficiently to produce high-quality video production. We have over a decade of experience to produce the next video production project for your organization. Call NG Production Films today for a free no obligation consultation at 877-203-2895 or fill out our contact form for a prompt reply.