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Vlogging 101: How to Get Started

Vlogging is one of the most popular forms of digital storytelling. It’s an effective way to connect with an audience, build relationships, and create an emotional connection. So, let’s start with the basics! What is Vlogging? Vlogging is a form of video blogging that involves recording and editing videos to share online. It typically involves discussing topics, sharing experiences, or…

video seo

Video SEO: How to Put It To Good Use

Video is one of the most powerful tools in digital marketing. Video search engine optimization (SEO) is an engaging and effective way to reach your target audience by ensuring that they appear higher up in search engine results, making it easier for your intended audience to find the information they are looking for. What is Video SEO? Video SEO is…

Top 10 Tips for Using Sounds in Video Productions    

Today’s digital recording devices are more accurate than ever when capturing audio with crisp, vivid detail. However, videographers realize quickly that the distracting noise is usually the one they capture the sharpest and clearest. There are many pre-shoot steps to avoid these audio issues and many post-production steps to fix any damage that may have already occurred. That lack of…

Why Are Testimonial Videos So Important?    

Most people trust what customers say about a company more than what these companies say about themselves. As a result, consumers are likely to spend more with companies with good customer testimonial videos. Experts believe they are a gold mine waiting for someone to tap.  While a company may know its stuff and honestly advertise itself as such, it only truly…

orlando video production

How to Make Great Training Videos: Top 5 Tips and Tricks

A training video is designed to educate or guide the audience. It is an ideal medium for creating instructional content, how-tos, and teaching new skills because it conveys what audiences need to know using visual and spoken instruction. Videos are also intrinsically more engaging than methods using text-only. Whether creating training videos for employees, software tutorials for customers, or broader…

Hiring a Video Production Company

What Not To Do When Hiring a Video Production Company

Hiring a video production company for a project of any caliber can be a daunting task. You want to ensure you’re getting the best value for your money and that the company you hire will deliver the product you’re expecting. Unfortunately, there are many missteps that businesses make when hiring a video production company.  The good news is that understanding…

storytelling techniques

Storytelling Techniques for Video Production: 5 Methods for Maintaining Audience Attention

Creating videos that captivate viewers is no easy feat. Fortunately, there are tried-and-true methods you can use to make sure your videos stand out from the rest. Storytelling is a powerful tool for keeping your audience engaged and interested, so it’s essential to understand how to use it. With the proper storytelling techniques for video production, you’ll find that your…