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Simple logos, catchy jingles, and company mascots: these are all devices that companies use to build quick brand recognition. The best ways to build your brand, however, do not involve tunes or mascots. Keep reading to learn more about building your brand through Orlando video marketing:
Know Your Goals
For starters, you must establish the motivation behind your video production. Are you creating a video production to drum up new business, to get your name out there, or to alert consumers of an upcoming event or sale? Will the ad be run for a few weeks, or is it a promotional video that can be hosted on your company website indefinitely? Understanding your own intentions is the first step to building a strong, consistent brand.
Determine Your Target Market
It cannot be said enough: know your audience. Targeted marketing for a teenage audience, for example, may be very different from running commercials meant for parents or families. Knowing your audience extends beyond demographics, however, to how and when people will see your content. Media buying can help you reach your intended audience, as it is the process of determining how and where your marketing spots will run. You may want an experienced consultant on your side to help you negotiate the best price.
Once you have established your marketing goals and target audience, it is time to define and deliver your message. Honesty and consistency are two of the most powerful tools at your disposal, and both are reflected in your company’s style or voice. Determining this can be difficult, but doing so is one of the most important aspects of building your company’s brand. Whether you are running a commercial spot or creating a short film or infomercial, your voice throughout the production should be clear and consistent. For example, are you an established firm speaking to other professionals, or are you a local company hoping to reach community members?
As you develop your company’s voice, carefully consider how you will deliver your method. Will you be using voiceovers, background music, or other sound effects? What kind of graphics, typography, or other design elements do you plan to use? Is your company’s slogan appropriate for use across a variety of platforms? Make sure your message is the same through any media you use, including television, social media, print media, and web content. Your customers will recognize, appreciate, and begin to associate this clarity and consistency with your company’s name, products, and services.
As you begin preparing for your next video project, consider working with a consultant or an experienced film crew who can help make all of the above a reality. This will strengthen your brand and ensure that your message is communicated clearly and effectively.
Our Orlando Video Production Company, NG Production Films, can support you as you build your brand through video marketing. We can help with establishing your goals, brainstorming and storyboarding, as well as filming, editing, and marketing. To get started, call NG Production Films at 877-203-2895 for a free consultation or fill out our contact form for a prompt reply.