Social media video production is one of the hottest marketing trends at the moment.
Videos are being used in social media posts to increase engagement and boost the number of likes and shares a brand receives on their posts. Plus, 87% of marketers use video content as part of their marketing strategy, and for a good reason.
Video Production is a Powerful Asset to Your Brand
But how does this help your business? Further research shows that 93% of businesses have landed a new customer through a social media video. This is because your customers are looking for content that is easy to consume and remember. 68% of consumers say they prefer watching videos to learn about a brand’s products or services over reading about it in a blog or an infographic.
Content marketing is all about meeting your audience where they are and giving them the information they seek. And as more people move toward video consumption, social media video production is becoming more relevant to your business’s marketing strategy than ever before.
5 Benefits of Social Media Video Production You Need to Know
Social media video production is one of the most outstanding ways to showcase your business to the world. It is a powerful way to create engaging content that can help your brand rise above the competition. Not quite sold? Here are five benefits of social media video production you should know.
1. Brand Building
Video production is a powerful way to showcase and promote your brand. With a well-produced video, you can create a memorable and engaging experience for your customer. This will help to build relationships, create a positive brand association, and solidify brand loyalty as you grow.
Social media video production can be used to help build your brand and brand awareness in so many ways. For instance, with the rise of “Stories,” you can now post regular behind-the-scenes looks at what is going on within your company, what your team does daily, and fun sneak peeks into your products and services.
2. Relationship Building
Video production can be a great way to connect with your customers and build a relationship with them. By creating engaging videos, you can build trust and create a sense of community with your audience.
This will help to create an emotional connection with your audience, proving that you are more than just another brand out for their money – but a brand that genuinely cares about them and their needs.
3. Stand Out from Your Competition
Social media video production can help you stand out from your competition.
Sure, while more and more brands are using their stories to engage with their audience or sharing product tutorials on YouTube, it’s still an outstanding opportunity to showcase what you do differently.
Instead of traditional “how-to” videos, why not encourage your users to send in videos of them using your products and then compile them into a fun “how-to by you” video? This allows you to implement more than just video content into your strategy but also adds user-generated content into the mix. This shows your audience that you care about what they think and are excited about what they have to say.
4. Increase Audience Engagement
Social media platforms are slowly venturing away from all text content – and for good reason. People don’t want to sit and read walls of text on their timelines anymore. There isn’t anything that will immediately stop them in their tracks and want to click that “Read more” hyperlink.
An attractive image used to be enough to get an internet user to stop and look to see what was going on. However, video is becoming the new standard for online content. If you want people to truly engage with your content, give them something worth reacting to.
Live videos and interactive stories are an amazing way to get your audience to stop what they are doing and get them involved in the conversation.
5. Social Media Videos Can Be Repurposed
This is something many marketers don’t realize because they get too comfortable with using social media video production tools such as the “Live” and “Stories” features.
In many cases, these features only keep your recorded video content on your feed for 24 hours, and then poof! it’s gone. Instead of letting that content disappear into oblivion, there are easy ways to save your videos and repurpose them for later!
Whether you use the audio-only and turn the content into a podcast, or you reupload a video tutorial to your website for all your audience to revisit – there are dozens of ways to repurpose your social media videos to keep bringing value to your audience.
Boost Your Social Media Presence with the Help of an Orlando Video Production Team
Social media videos come in all shapes and sizes. From live video content to pre-recorded videos – the options truly are endless. Luckily, you don’t need to know how to create videos from scratch to make videos for your business.
An experienced video production company like NG Production Films can take the stress out of video production for you.
Our Orlando Video Production Company, NG Production Films, can communicate effectively and efficiently to produce high-quality video production. We have over a decade of experience to produce the next video production project for your organization. Call NG Production Films today for a free no-obligation consultation at 407-233-3236 or fill out our contact form for a prompt reply.