Video marketing is a great way to connect with customers and provide value to your target audience. However, you should consider the pros and cons of video marketing before you get started. Without a doubt, videos are a lot of work. They take a lot of time to create and shoot, and the editing process can be tedious. However, the payoff is worth it.
Why Your Small Business Should Consider Video Marketing
As a small business owner, you know that you must make the most of your limited marketing budget. However, trying to identify which channels will be most beneficial can be quite a tedious task. While the phrase “content is king” still rings true, the type of content proving most effective at reaching most consumers is changing.
Recent studies have shown that an average of 33.7% of people spend between four and 10 hours a week watching videos online, with another 27.2% stating that they spend more than 10 hours a week watching online videos. These numbers have skyrocketed quite a bit, especially due to the pandemic. 68% of consumers say that the pandemic has impacted the amount of video content they watch online, with 96% reporting that their total time has, indeed, increased.
So, what does this mean for your small business? With 93% of marketing professionals saying that video is an integral part of their strategy, and 87% of them stating that it gives them a positive ROI – video marketing is the perfect way to reach a large audience quickly, and it’s become a critical piece of any small business marketing strategy.
5 Benefits of Video Production for Your Small Business
Video production for your small business is a great way to get more customers, create more leads, and build stronger relationships with clients. Here are five benefits of video production that you simply cannot ignore:
1. Increased Brand Awareness
Video content is the best way to get your brand out there. Studies have shown that approximately 90% of people discover new brands or products while perusing YouTube, with 70% of them saying they’ve made a purchase from a brand based on the videos they’ve watched. Unfortunately, with all this potential, only 9% of small businesses in the United States use video platforms like YouTube as part of their marketing strategy.
With consumers spending more of their free time watching videos online, small businesses can benefit greatly from adding video production to their strategy to build brand awareness.
2. Boost Social Media Engagement
With approximately 3.6 billion people using social media, it makes sense that small businesses utilize these platforms to their advantage. However, simply setting up a Facebook or Instagram page isn’t enough. You need to actively work on building your community, which means encouraging social media engagement at every opportunity.
Studies show that social media videos can be a powerful resource for brands. In one study, 62% of people agreed that they were more interested in a product/brand after seeing a video about it in a Facebook Story, while another study showed that social media video can generate up to 1200% more shares than both images and text content combined.
3. Increases Understanding of Your Products/Services
When it comes time to educate your customers on your brand and what you have to offer, research shows that consumers prefer to interact with video content over conventional text posts. 94% of marketers say that videos have increased understanding of their products or services among viewers.
It’s nearly impossible to explain a product or service through text alone. Videos are a great way to educate customers on what you’re selling, why it’s essential, and how it actually works.
4. Builds Trust
Of all the benefits of video production for small businesses, one of the most important is that video helps build trust between you and your audience. With most consumers skeptical of many businesses, video content can go a long way toward building trust with your customers. Not only does the impactful power of video content help build credibility, but it also helps bolster your business in the eyes of your customers.
Video can be used in dozens of ways to help build trust, including sharing informational videos about your brand and product, as well as customer testimonial videos. With studies showing that 91% of those between 18-34 years of age say that they trust customer reviews just as much as a friend’s recommendation, you don’t want to miss out on this opportunity to connect with your audience.
5. Consumers Prefer Video Content
Consumers are spending more time watching videos online, indicating that videos are a preferred form of content. In fact, when given a choice between different forms of content, such as ebooks, articles, and infographics, for learning about new products or services, 68% of them stated that they preferred to watch videos instead.
Video content is more engaging, and it’s easier to consume than text. Research shows that those who watch video content actually retain 95% of what they saw, versus only 10% when reading text content. This means small business owners can get their point across more straightforwardly when using video content, and they can also reach a larger audience than by using text alone.
Start Reaping the Rewards of Video Production Today
The benefits of video production for small businesses are numerous, and they prove to be incredibly valuable when done correctly. If you’re interested in learning how video content can build trust with your customers, improve customer understanding of your brand and products, and generate leads and sales for your business, then it’s time to start investing in video production.
Our Orlando Video Production Company, NG Production Films, can communicate effectively and efficiently to produce high-quality video production. We have over a decade of experience to produce the next video production project for your organization. Call NG Production Films today for a free no-obligation consultation at 407-233-3236 or fill out our contact form for a prompt reply.