Trust – it’s every bit as important as location, prices, and quality for a company’s success.
Customers and businesses both know what they want. When they can come together with honesty and transparency, their professional connection that benefits all involved.
Here’s a guide on what to do (and not do) to build trust using video marketing.
Do: Polish the Content, Be Consistent, and Consider Delivery
Companies can say a lot simply through their presentation alone. It’s the same reason people fix themselves up – because they know they’ll be judged before they say a word.
After creating a video production recording, it’s recommended to give the finished project some final touches to make it look more professional. This alone won’t earn a viewer’s trust by default, but it certainly makes a brand seem more reputable.
Building trust means focusing on the content – a consistent approach puts the viewer at ease, letting them know what to expect while also building the sense of familiarity they want.
It’s fine to explore a variety of topics and even consider different video production formats, such as simple slideshows or full presentations, complete with commentary. Just keep the tone of each one similar and in line with the company’s culture.
Finally, consider delivery. Words, whether written or spoken, have a big impact on trust. Calmer language, slower speech, and voiceovers with upbeat inflections will put viewers at ease, and make the brand seem more trustworthy.
Don’t: Use Clickbait, Hide Product Information, Get Overloaded
Clickbait is becoming a big problem in marketing, fueled by the unending desire to get clicks.
Don’t confuse clickbait content with content that drives interest. It’s perfectly acceptable to pose a curious question in the title or show a shocking visual in the thumbnail. Just make sure the video delivers on expectations. Remember, the goal isn’t to get clicks – it’s to build an audience base that keeps returning.
One reason people put such a focus on trust when it comes to the brands they choose is that they can’t afford to waste money on a bad purchase. This is why it’s never a good idea to hide or be dishonest about a product.
A video doesn’t have to tell the whole story – but it shouldn’t deceive the viewer about what they’re getting or how much they should expect to pay.
Finally, don’t get overloaded with video production tasks. The more content a person has to create alone, the more likely it is the quality will slip. When viewers experience this and are disappointed, their trust in the brand may dip.
Let Orlando Video Production Experts Help
To produce consistent, high-quality content that builds trust and gets results, call in a professional Orlando video production company.
These experts can provide guidance on how to make content that creates a genuine audience connection. They’ll also ensure everything looks polished, so viewers are excited to hit play every time their favorite brand posts something new.
Our Orlando Video Production Company, NG Production Films, can communicate effectively and efficiently to produce high-quality video production. We have over a decade of experience to produce the next video production project for your organization. Call NG Production Films today for a free no obligation consultation at 877-203-2895 or fill out our contact form for a prompt reply.