Employees need the right information to do their job properly. Regardless of how educated, dedicated, and motivated they may be, they have to know what the company expects of them. Workplace training materials come in many forms. Sometimes they’re packets of papers detailing employee obligations, contract stipulations, and instructions on how to use workplace equipment. But this type of approach…
Advertising is a tricky process. It’s more about balance than anything, as it requires the seller and promoter to be persuasive without being salesy. A person must answer the prospective customer’s questions without seeming like they’re trying to push them into a transaction. Online catalogs are compromised of product listings, which are usually tailored around the same format. How can…
Businesses, groups, and organizations based in and around Orlando have the benefit of being in a great location. It’s busy and has a thriving population, meaning it’s a marketer’s dream. There are plenty of reasons to choose videos for marketing purposes. They’re memorable, engaging, and can offer a lot of information in a short span of time. But when any…
For every company or organization that wants a way to increase their online visibility, there are dozens of prospective solutions out there each promising their own type of result. Sure, there are ways to increase traffic – a site can invest in drop-down banners, pop-up ads, long non-skippable commercials, and more. But while these methods are guaranteed to get a…
It’s easy to look at established businesses and forget just how much work precedes success. But the truth for many freelancers, self-employed entrepreneurs, and small businesses is promotion can be hard. Making a name for one’s self in a competitive digital environment isn’t easy, and being new only adds to the complexity. Videos have long been one of the most…
Sports – they’re a great pastime for some, an exciting competition for others, and a high-performance spectacle for anyone watching. There’s a lot of imagery associated with sports. The field, court, or ring where they take place is one of the first things that comes to mind. Then there is the gear, the rows of screaming fans, and of course,…
The summer is here, and it’s a time for relaxing getaways and exciting adventures. For anyone who owns, operates, or handles the promotional efforts for a vacation destination, this is the time of the year when sales can spike. Hotels, resorts, theme parks, tourist plazas, and other similar locations will see eager visitors rushing in – provided they know the…
There’s a special quality about something that’s new – it’s fresh, but in some cases, it’s also unfinished. A website can do a lot for an individual, group, or company provided it’s constructed properly. But even after the domain name is chosen, the hosting is secured, and the design is started, a site can seem a little empty in its…
It may have seen better days, but YouTube still remains the top video sharing site out there. Despite being rocked by 2017’s “Adpocalypse,” the platform is a go-to resource for those who plan on using videos for their hobby, business, or cause. But there are many things to consider when creating a YouTube channel. The name, the banner, and of…
The term “creative businesspeople” may be perceived by some as a bit redundant. While it’s true that many businesses associate with dull individuals and drab environments, the fact is any successful business owner has to be creative. They have to be inventive with problem-solving and innovative with their promotional techniques. Since most people who have a successful business are creative…
