Many property buyers and investors use the internet to research properties and find exactly what they want. The advent of social media and video-sharing websites has made it easier for them to find high-quality video content on available properties.
As a property agent, you cannot ignore the growing demand for real estate videos online. This content is more realistic and appealing than blocks of text. Furthermore, high-quality videos can evoke emotions from viewers. As such, videos have become a staple in real estate marketing. Consider working with a reputable Orlando video production company if you want high-quality videos to grow your real estate business.
Continue reading to learn the benefits and essential components of highly effective real estate videos.
Benefits of Real Estate Videos
Are you thinking about adding real estate videos to your marketing strategy? Here are some of the main benefits you can expect to reap:
- Providing More Details on Properties: The best real estate videos provide potential buyers with all the information they need to make informed decisions about buying a property. For instance, you can use videos to display the property’s important features (such as location, room size, and floor plan) to interested buyers without visiting the site in person. If you sell properties under construction, you can use videos to update buyers on the progress made.
- Boost Online Visibility: Do you want to attract the attention of internet users looking to purchase a property? Consider using real estate videos. Videos are more appealing than photos and text. Since these videos can be shared on your social media accounts and your business website, they are bound to reach more people.
- Get More for your Properties: High-quality real estate videos can help you sell properties for a higher price. You can use these videos to accurately and realistically showcase the best features of the properties you want to sell. This can help you attract more buyers and more profitable bids.
- Grow your Business: Every realtor wants to grow their business and earn bigger contracts and investments. Well-thought-out videos can get you closer to this goal. You can use your videos to showcase what you have achieved, including before and after transformations of your real estate projects. These videos can help build confidence and trust among your business partners, such as suppliers and investors.
In today’s digital world, videography is crucial for running a successful real estate business.
Essential Elements of Real Estate Videos
Would you like to start making different types of real estate videos? Here is a list of some important elements to include in your content.
1. Story Telling
The best real estate videos tell a story in addition to showing the main features of a property. With the help of voiceover, captions, and on-camera personalities, you can make the viewer imagine how they would feel living in a property. Use video to turn a dining room into a space where viewers can entertain friends or the living room into a comfy area where the family can enjoy fun activities such as playing board games.
2. Unique Property Features
Are you trying to sell a property with a fireplace, granite countertops, or a swimming pool? All these stand-out features should be captured in your real estate video. Integrate highlights of these features in your storytelling.
Be sure to combine videos and photographs of the space to highlight these unique features better.
3. Lighting
Proper lighting is essential for creating the most effective real estate videos. As a rule of thumb, avoid shooting the video in the evening or early morning with limited lighting conditions. Lighting is also essential for creating awesome videos with vivid colors. Flood the space with natural light by opening doors and curtains.
4. Vertical Lines
Maintaining proper alignment is essential in creating the most realistic real estate video. When recording a video of the space, you can maintain vertical lines and ensure walls, windows, and doors appear straight by positioning your camera at the right height.
5. Wide Angles
Do you want to capture all essential property details without having to crop any sections? Make sure you use a wide-angle lens whenever you can during the video recording process. Such a lens helps you capture the most accurate room layouts and sizes.
6. Video Length
Always keep your real estate videos short and sweet. You should be able to highlight the main features of a property using a minute-long video. You can go up to two minutes if there is more to show. Avoid stuffing everything into the video. Instead, create optimized footage of the main highlights to make viewers want more.
7. Subtitles and Descriptions
Do you want to share critical details with viewers? Use subtitles and strategically positioned descriptions to share important information in a brief and accurate way. Consider using terms such as “separate toilet,” or “open plan kitchen,” when sharing important details about specific spaces.
8. Contact Details
Since you may not know where your video will end up, always add your contact details within the video. Ensure viewers can reach you by adding your name, email, and phone number to your real estate videos. If you intend to share the video on any platforms that do not allow you to include contact or branding information, consider creating two versions.
Also, don’t forget to include the specific address of the property. This way, potential buyers can drive by the property or find it using Google Street View before booking an in-person visit.
9. Call-To-Action
Lastly, always add a CTA directing viewers to take the next steps after watching. You can invite potential buyers to visit your property, call you, or share details about an open house.
Start Creating High-Quality Real Estate Videos
An effective real estate video can help you attract more interest in your property listings and boost the chances of selling at a higher price. For professional-looking videos, be sure to hire the best camera crew. These experts can help you capture great footage before editing it into a captivating real estate marketing video.
Our Orlando Video Production Company, NG Production Films, can communicate effectively and efficiently to produce high-quality video production. We have over a decade of experience to produce the next video production project for your organization. Call NG Production Films today for a free no obligation consultation at 407-233-3236 or fill out our contact form for a prompt reply.
