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Video marketing is a powerful tool, but it is only effective if your intended audience is within reach. Keep reading to discover how to effectively reach the right audience for your next Orlando video production:
- Identify Your Audience
Even if you believe anyone could use your products or services, every business needs a target audience. Yours may be general or very specific, but having a goal in mind is one of the most important ways to ensure you create a successful video production. In addition to considering demographics, such as age and gender, you should also determine if your spot ad includes a seasonal message or special sales alert. Can it be run only this season or year, or could it be used concurrently with other advertisements in the future?
Once you have determined your audience, it is time to find the best placement for your production. Are your intended viewers more likely to watch television, Internet ads, YouTube clips, or emailed content? Consider all of your marketing options and weigh the effectiveness of each one. If you plan to upload the same video to multiple platforms, make sure any accompanying information or messages are clear and consistent.
- Working with YouTube
YouTube can offer your company traffic and exposure like no other video sharing site. If you choose YouTube as a video host, be sure to upload your content from a professional account, with no evident, unrelated favorites or playlists. Keep the video description concise and include a link that leads directly to your company’s website or social media networks.
If you are unhappy with YouTube’s rules and restrictions for posting content, you can choose from a myriad of other media hosts. Vimeo is one of the most popular alternatives, thanks in part to its clean, professional interface. Other options include Veoh, Animoto, and DailyMotion. Each has its own benefits and filters, so shop around to see which platform is best for your video content.
- Utilize Social Media
Did you know that you could upload videos directly to your business’s Facebook page? You can also share links to your video via Twitter, Google+, and a variety of other social media platforms. Social media networks allow your viewers to quickly and easily like, comment on, and share your content. If you are interested, ask your viewers for feedback or questions to help build a sense of community.
If your business is not heavily integrated with social media, upload your video directly to your company’s website instead. You can also include a link or embed the video in an email newsletter you send clients.
- Consider Media Buying for Commercial Spots
Media buying is the process of negotiating the best possible airtime and price point for your commercial or other short film production. An experienced consultant can help you explore your advertising options and make the most of your budget. Contributing factors include the length of your commercial, the time of day, concurrent programming, and the network itself.
Do you need help developing and sharing your video content? Our Orlando Video Production Company, NG Production Films, has the experience and industry skill you need to reach the audience you want. Call NG Production Films at 877-203-2895 for a free consultation or fill out our contact form for a prompt reply.