In today’s video-first world, video is everything. It’s a crucial part of your marketing strategy, and it’s also a powerful way to reach customers. There’s a lot to learn regarding video production and distribution, but you don’t have to figure it all out on your own. With testimonial and interview video production becoming increasingly popular, many resources are available to help you get started.
Reasons Why You May Want to Invest in Interview Videos for Your Brand
One of the best ways to connect with customers and build a sense of community is through video. Whether you use videos to demonstrate a product feature, showcase company culture, or provide customer testimonials, they’re an excellent way to engage your audience.
Interview videos are an especially powerful medium for building a brand because they allow you to feature the opinions and experiences of not only customers but also other experts within your industry. This not only allows you to share trustworthy content, but also demonstrates that you’re willing to listen to and build on the experiences of others.
Here are some of the most common reasons brands invest in interview video production:
Increases Your Thought Leadership
Investing in interview video production is an excellent way to increase your thought leadership. By featuring the experiences and opinions of industry experts, you’re providing your audience with a valuable source of truth. This shows that you’re committed to providing the best content possible, building trust, and positioning yourself as a reliable source.
Your audience turns to you for help and advice. Interview-style video production allows you to show them that you not only have the knowledge and expertise to answer their questions, but that you’re also willing to collaborate and provide them with the guidance they need. This makes your audience feel like they’re working with a trusted partner, which builds a strong connection and strengthens your brand.
Gives Your Brand a Voice
Videos are an excellent way to showcase your brand’s personality. It’s a chance for you to tell your story, which helps to humanize and connect with your audience.
Video interviews can be used to feature your team and happy clients/customers. This gives your audience a chance to learn more about you and your company in a way that’s far more compelling than text.
It also gives you the chance to showcase the personality of your brand and the people who help to build it. This helps to humanize your brand, positions you as a source of inspiration, and help create a sense of community.
5 Steps to Conducting and Producing a Winning Interview Video
There’s a lot of competition when it comes to creating a video. You have to ask the right questions, capture the best information, and edit it together to tell a story that will keep your audience engaged. It can be a lot to manage, especially if you’re not well-versed in video production. Luckily, there are simple steps you can take to make the process as smooth-sailing as possible.
1. Choose Your Topic
Starting with a clear goal in mind can be the key to producing a winning video. Are you looking to build your brand? Educate your audience? Demonstrate a product feature? Whatever your goal, knowing exactly what you want to communicate will help you structure your questions and narrow down your interviewee selection. The more specific you can be, the better.
2. Find the Perfect Interviewee
Finding the right person to feature in your interview video is crucial in the process. It’s essential to find someone who is a good fit for the message you’re trying to communicate.
For example, if you’re getting ready for a new product launch, then you may want to interview a customer who had had a chance to preview your new product and see what they have to say.
On the other hand, if you’re looking to build your thought leadership, you’ll want to find an industry expert who is willing to share their experiences and help you provide your audience with a valuable perspective.
3. Prepare by Outlining the Questions and Topics You Want to Cover
As you get closer to your interview day, it’s essential to think about the topics and questions you want to cover. This will help you stay on track, keep your interviewee on-topic, and make the most of your time together. You don’t want to waste precious minutes going off-topic or getting lost in small talk!
Take some time to map out the topics you want to cover and make a list of possible questions to ask. This will also help you get a sense of the direction in which you want to take the conversation. Be sure to include any follow-up questions you may want to ask to keep the conversation going and ensure that you don’t miss anything you want to cover.
4. Don’t Be Afraid to Practice Before Shooting
If you have the opportunity, it’s a good idea to take some time to run through your interview questions and answers in advance. This will give you a chance to get comfortable with the flow of the conversation and your timing and help you practice your delivery. You may also want to consider asking your interviewee if they wouldn’t mind practicing together so that you can get a sense of the cadence and rhythm of the conversation. This will help ensure that you’re both comfortable, resulting in a more natural and conversational video.
5. Invest in a Video Production Team to Get the Perfect Shot
You may be able to pull off a simple video production on your own, but it’s often worth investing in a video production team. A professional production team will ensure that you get the best possible image and sound quality, which will give you the best possible final product.
The right Orlando video production team will even be able to capture your vision and help to guide the conversation, which will ensure that you’re able to capture the key messages you’re looking for.
Interview Video Production in Orlando with NG Production Films
If you’re looking to create the perfect video to help you to share your brand story, build your audience, and educate your customers, then you’ll want to work with one of the top video production companies in Orlando.
Our Orlando Video Production Company, NG Production Films, can communicate effectively and efficiently to produce high-quality video production. We have over a decade of experience to produce the next video production project for your organization. Call NG Production Films today for a free no-obligation consultation at 407-233-3236 or fill out our contact form for a prompt reply.