When I say this, it’s going to be so cheesy and cliche, you’re going to want to reach through your screen to slap me silly, but that doesn’t make it any less true: Much like any diet or workout plan, the best kind of video is the kind that works for you. That’s really it. I wish I had a magic formula for you, but I don’t. Every brand has its own needs and there is no one-size fits all solution. The best video is going to be the video that works for you. It doesn’t need to be your favorite video, or the video you spent the most time and money on. It just needs to work.
For a video to work, it depends on your brand’s needs and goals. Do you want to educate your customers or your staff? Do you want to increase sales? Do you want to improve your website’s SEO? Perhaps you have multiple goals for your brand and that’s okay too. These questions are important to think about and answer because we need to determine your best video strategy. We can’t come up with a solid strategy until we first know what our goals are and what our desired results are.
At NG Production Films, we’ve worked with small and large brands across the country and these same principles always apply. Whether you’re a local small business needing video in Orlando, Florida or a large corporation, every brand needs a video strategy. Once these questions have been pondered, we can craft a unique video strategy that primarily answers three main questions:
- What kind of videos do we need?
- How many videos do we need?
- How will we distribute these videos?
Let’s be honest about the dough though. Obviously, budget plays a major factor too. If you’re willing to spend a lot of money, your videos can have a big impact. Without a good video strategy, however, you may spend lots of money and have a small impact. With a brilliant video strategy, you can spend minimally and still achieve your desired results. Setting realistic expectations with your budget is an important part of your video strategy.
Each brand will have a different video strategy that’s contingent to their needs, their goals, and what will work best. At NG Production Films, we have partnered with clients that needed over eighty videos and clients that needed just one high-quality video. Some clients want to appear on TV, while others want to utilize social media, and others keep their videos for internal use only. Whether you’re a medical practice or an up-and-coming musical artist, it’s important that you embrace your uniqueness and craft a strategy that will work for you. Since there are many kinds of videos you could need, here’s a list of some of the most common videos we create to help get those gears turning:
Event Videos
Maybe you have an event that needs promotion. Our goal when creating any event or trade show video is to make the audience say “wow, I wish I was there.” The more people we can entice with a good event video, the more people will come. This helps increase your event’s attendance. Event videos can also be used to help recap an event and how it went for those who did not attend.
Testimonial Videos
Statistics and numbers just don’t sell. There’s nothing sexy about pie charts and percentages. If you want to truly entice and capture an audience, you need an emotional storyline video. The neuroscience on this is as clear as can be. Research suggests that when we hear a compelling story, our brains release oxytocin, a hormone associated with empathy and trust. This neurological response makes us more open to the ideas presented in the story. One study found that stories increase empathy and subsequently increase intentions to engage in positive behaviors related to the story. Stories allow people to see themselves in the narrative, making it more personally relevant. This personal connection fosters a deeper understanding and acceptance of the message.
TV Commercials
Commercials are a great way to introduce people to your products or services in a short format. The general population runs into commercials every day on TV and now, even on social media platforms. If you can make a compelling 30 second or 60 second advertisement, you can introduce your brand to people who may not have been previously familiar and gain new customers.
Brand Videos
A brand video should be a one-time, high-quality, evergreen video that effectively represents your brand, who you are, and what you do. This is the kind of video you will put on your website’s homepage and pin to all your social media profiles. A good brand video will help to educate and inform people about your brand and represent the brand well to new customers, employees, and investors. As previously mentioned, stories are unbelievably powerful, and a brand video is an opportunity to share yours.
Lifestyle Videos
It’s always going to be more effective to share client testimonials than to just share statistics and data. Likewise, some brands are dependent on a particular lifestyle, and it’s always going to be more effective to show people living that lifestyle in your video. For instance, if you own a hotel, it’s better to show people swimming in the pool than to show the pool alone. If you own an apartment complex, it’s better to show people having fun in their apartment or using the amenities than to show the complex empty. If you want to sell a diet or workout program, it’s better to see people enjoying their new lifestyle than explaining how the program works. Your audience will put themselves in their shoes.
Educational Videos
NG Production Films works frequently with many businesses that have a need to educate their customers or employees. Some businesses waste time with lengthy training sessions for their employees or waste time with lengthy phone calls and emails to teach their customers. Educational videos can save a business countless time. By creating all the content once, you can now educate people well into the future at no extra monetary or time cost.
Documentaries
Documentaries, or more commonly mini-documentaries, are useful in similar ways to brand videos and educational videos. Some brands for the purpose of raising awareness, highlighting a special cause or telling a compelling story, may benefit from a mini-doc to educate and inform their audience.
It can be incredibly difficult to craft a video strategy on your own. That’s why it’s important to speak with a trusted professional. I think that here at NG Production Films, we may know a thing or two about video, if I do say so myself.
Our Orlando Video Production Company, NG Production Films, can communicate effectively and efficiently to produce high-quality video production. We have over a decade of experience in producing the next video production project for your organization. Call NG Production Films today for a free, no-obligation consultation at 407-233-3236 or fill out our contact form for a prompt reply.
