Even as the last scene is filmed, the journey of video production is far from over. Much of the magic occurs in the post-production phase where all your footage is transformed into a masterpiece. This is when raw footage is carefully edited into your final work and all the necessary enhancements are made.
In this guide, we’ll give you a glimpse into what post-production entails and provide you with a post-production checklist you can use to create a captivating and seamless visual experience with every video project you create for your company.
What Is Post-Production?
Post-production is the phase of video production that takes place after filming has wrapped. It encompasses a range of activities, including video editing, color correction, sound design, and visual effects. This is also when you’ll integrate any other elements that will enhance the overall quality of the footage you’ve captured. Post-production is always the final step before the video is made public.
Your Post-Production Checklist
Once you’ve captured all the necessary footage for your project, all you need to do is follow the following steps as part of our post-production checklist:
1. Organize Your Footage
Odds are, you amassed quite a large selection of footage during the time you spent filming for your video project. So, the first thing you’ll want to do is import all the raw footage into your editing software and organize it by scenes or takes. This will make it easier for you to find certain files later.
Before moving forward, take a moment to create a backup of the raw footage you captured. This will ensure you have access to the original files should there be any issues such as data loss. You certainly don’t want to find yourself in a situation where you must reshoot scenes because of technical problems.
2. Review and Select Shots
This next part of the post-production checklist is easily the most enjoyable because you’ll get to watch through all the footage you filmed. As you do this, identify all the best takes and scenes and make notes of which ones you’d like to use in the final cut. From there, you can create a rough assembly by placing selected shots in chronological order.
3. Color Correction and Grading
Don’t forget to correct any color inconsistencies in the footage and apply color grading to achieve a consistent and visually appealing look. You want to ensure the final product looks cohesive, which creates a more aesthetically pleasing video overall.
4. Audio Enhancement
Next, you’ll need to edit and clean up the audio tracks. This is when you’ll adjust levels to ensure one scene isn’t louder than the next, eliminate background noise, and enhance the audio overall. The audio is equally as important when bringing a video project to life.
5. Add Special Effects and Graphics
Depending on the nature of your video project, this might be an important step in your post-production checklist. If appropriate, integrate any necessary visual effects, graphics, and additional elements into the footage. Just make sure the effects used enhance the narrative, rather than overwhelm the viewer.
6. Smooth Transitions and Flow
One thing you don’t want to overlook during the post-production process is how the overall project flows. A choppy video will likely turn viewers off, so you want to be sure you incorporate effortless transitions from one scene to the next. To do this, edit and refine transitions as necessary.
7. Captioning and Subtitles
Accessibility is crucial when it comes to any video project, so make sure you aren’t neglecting a segment of your audience. Many people are deaf or hearing-impaired and rely on captions and subtitles to consume video content online. And don’t forget that many will watch with the sound off. Go the extra mile and add captions so your videos can be enjoyed by everyone.
In doing this, be sure that the text is clear and readable. The captions should also be in sync with the scene that’s displayed on the screen. Any lags will be a turn-off for viewers.
8. Cross-Device Testing
One thing many people don’t think about adding to their post-production checklist is cross-device testing. These days, people consume video content on an array of devices including laptops, smartphones, and tablets. Make sure you’re watching your video back on different devices to ensure consistent playback quality. Make note of any issues that may need to be corrected.
9. Final Review and Client Approval
Once you’ve completed all the necessary edits, conduct a final review of the footage with your team. If you’re creating the video for a client, this will require you to send it over to your client for approval. Collect constructive criticism and make any necessary changes to enhance the final product.
10. Gather Necessary Release Forms
Make sure to obtain the necessary release forms from any talent involved in the filming of your video project if you haven’t already. And if you’ve used any copyrighted music or materials, double-check that its use falls within its copyright restrictions.
11. Create Backup Copies
After all your hard work is done, you don’t want to risk losing everything. Be sure to store backup copies of the final edited video in secure locations, whether that be an external hard drive or in cloud storage. You should also preserve the raw project files should they be needed in the future for edits.
12. Prepare for Distribution
Next, you’ll need to prepare your video for distribution to the public. You may want to consider uploading it to video-sharing platforms like YouTube or embedding it on your website. If you want to publish it on social media, you’ll need to consider file sizes and time constraints for each platform.
13. Promote Your Video
The final step in the post-production checklist is to share your video with the world. Develop a marketing strategy outlining how you’ll promote your video to gain views and engagement. You can use social media, your email newsletter, and other channels to reach your target audience effortlessly.
Want Help With Your Post-Production Checklist?
Following this post-production checklist ensures your final cut exceeds expectations every time. However, if you’d like some help bringing your next video project to life, you can always turn to the experts for help.
Our Orlando Video Production Company, NG Production Films, can communicate effectively and efficiently to produce high-quality video production. We have over a decade of experience in producing the next video production project for your organization. Call NG Production Films today for a free, no-obligation consultation at 407-233-3236 or fill out our contact form for a prompt reply.
