Viral videos are becoming an integral part of the modern marketing strategy, with digital marketers and influencers turning to video production to make a greater impact on their audience. With roughly 82% of the global internet traffic coming from videos in 2022, simple video production isn’t enough to stand out.
The vast potential of going viral is attractive to people from all walks of life. Nevertheless, certain steps must be taken to create a successful and engaging viral video. But first – what makes a video viral?
What Is a Viral Video?
A viral video spreads widely across the internet through sharing, typically through social media websites. These videos are typically comedic, shocking, or quirky in nature and usually amass a large number of shares and comments rather quickly and create a huge impact, stirring up the internet for days or weeks.
What makes defining a video as viral challenging is the lack of parameters that can be applied to the definition. For instance, some sources will claim that a video is viral once it reaches 5 million+ views in a span of 3-7 days. However, others may argue that a video has gone viral once viewed more than 100,000 times or received over 1000+ comments.
Is Going Viral a Reality for Most?
While creating an effective and engaging video is key to increasing the chances of attaining virality, it’s essential to recognize that going viral is largely a game of chance.
Of course, while professional video production that adheres to specific rules can give your video an extra edge, there is no guarantee that it will go viral. However, it is still possible to garner success without achieving virality by building a dedicated audience and engaging in targeted marketing.
So if you’re looking to get noticed online, it’s worth understanding the probabilities and investing in the right resources and expert help to give yourself the best chance of attaining virality!
While more research still needs to be done on the topic, previous studies have shown that the odds of a video going viral are low. In a 2016 study by Standford University, researchers found that the chances of going viral were roughly one in a million.
While that may seem like a long shot, with the right approach, it’s not impossible to make your videos go viral among a targeted audience.
What are the Benefits of Viral Videos?
The possibilities of reaching a massive audience and gaining international recognition mean that viral videos can benefit anyone looking to build their brand and increase online visibility. If you’re considering investing in professional video production, then knowing the following benefits of going viral could help sway your decision:
Broaden Your Audience
The most obvious benefit of going viral is reaching a larger audience than you would have otherwise. Again, the concept of going viral is that many people share your video. That means your video has a higher chance of being seen by people outside your average reach, which can expand your potential audience for future videos.
Build Brand Awareness
With more eyes on your video content, your brand awareness becomes wider. When people start to recognize your name and what you do, it can lead to a more positive association with your brand. This can be highly beneficial in growing your business and increasing sales.
Create a More Personal Relationship with Viewers
Adhering to video production best practices, especially those for viral video production, can build a more personal relationship with viewers. That’s because the number one rule of creating video content is to know who you’re talking to and understand what keeps them engaged. With more personal content, you can create a more intimate relationship with viewers and help them feel like they’re part of your content.
3 Tips For Creating a Viral Video
Whether you’re ready to start creating viral videos in-house or with the help of a professional video production team, here are three tips to help get you on the right track:
1. Know Who Your Audience Is
Knowing who you’re talking to is crucial to the process. If you’re shooting in the dark and hoping your message will hit the mark, you will have difficulty generating engagement.
You want to make sure you’re speaking directly to your audience in a way they can relate. For example, if you’re creating a video on how to build a deck, you want it to be tailored to contractors and their needs/desires, such as creating a satisfying how-to clip or a skit on common contractor problems.
The better you know who you’re talking to, the more likely they will engage with your content and pass it along to others.
2. Stay on Top of the Trends
Staying ahead of the trends can give you a competitive edge when making a viral video. By watching what’s currently popular, you can ensure that your video stays relevant, keeps viewers engaged, and attracts more attention.
You can look at different social media platforms to see what videos, topics, and formats are becoming popular so that you can tailor your content accordingly. For instance, with TikTok, many creators try to stay on top of viral sounds and effects.
Let’s continue our train of thought as a contractor looking to build their audience via viral video content. This popular TikTok video is an excellent example of how to use trends to your advantage.
In this video, they not only appeal to the target audience by showing off that satisfying moment of placing that last piece of decking material, but they use a trendy TikTok music track, “Remember the Name” by Fort Minor. This song was popular thanks to the message it had to share: determination, skill, and hard work pay off.
This video then becomes a clever and fun way of sharing that satisfying completion moment while also creating a positive association with the brand name by using a sound that radiates confidence in what they do.
3. Add Captions to Your Videos
Adding captions to video content is vital for a couple of reasons. For starters, it increases accessibility for those who are hard of hearing or have language-related disabilities. This can significantly improve the overall user experience and, in turn, help your video go viral. Additionally, captions can drive engagement by making it easier for viewers to digest the content while on the go.
Create Your Next Viral Video with NG Production Films
While creating a viral video is a game of chance, there are still several tips and strategies that one can use to increase their chances of success.
Finding the right video production team is key to ensuring that whatever you create will have its best shot at going viral. With a production team that understands the ins and outs of video production, you can create a piece of content with the best chance of performing beyond your expectations.
Our Orlando Video Production Company, NG Production Films, can communicate effectively and efficiently to produce high-quality video production. We have over a decade of experience to produce the next video production project for your organization. Call NG Production Films today for a free no-obligation consultation at 407-233-3236 or fill out our contact form for a prompt reply.